Equifax Insights
Articles from the Equifax Insights Blog related to Data-driven Marketing
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ReadThe Journey to Help Consumers Hear “Yes” More
Equifax has come a long way since its founding in 1899 by a pair of Tennessee-based grocers. Those long-ago grocers […] The post The Journey to Help Consumers Hear “Yes” More appeared first on...
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ReadKicking Off the Summer Auto-Buying Season
Memorial Day weekend, the much-anticipated kick-off to the summer automotive sales season, is right around the corner. For most auto […] The post Kicking Off the Summer Auto-Buying Season appeared...
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ReadStorytelling Through Data
Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. […] The post Storytelling Through Data appeared first on Equifax Insights Blog.
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ReadA More Inclusive Perspective That Benefits Borrowers (and Builds Business)
Do Good and Do Well Through Third-Party Verifications As a lender, you understand that consumers and borrowers seek loans for […] The post A More Inclusive Perspective That Benefits Borrowers (and...
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ReadPodcast: Growing Optimism and a Rising GDP
Light at the End of the Tunnel The U.S. economic forecast is strong. In fact, Moody’s Analytics’ outlook for 2021 […] The post Podcast: Growing Optimism and a Rising GDP appeared first on Equifax...
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ReadPandemic Effects on U.S. Consumer Finances and Attitudes
The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...
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ReadThe U.S. Economy and Consumer Wealth in 2021
This is a recap of the April 1 webinar, Market Pulse: The Tide is Turning. We are sharing key insights […] The post The U.S. Economy and Consumer Wealth in 2021 appeared first on Equifax Insights...
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ReadLending Industry: Here’s Something More Than Shiny and New
If you are engaged with the loan origination side of the mortgage or other industries, it is likely that, lately […] The post Lending Industry: Here’s Something More Than Shiny and New appeared...
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Read6 Positive Trends in the Auto Market
While the economy recovers from 2020, there are several trends that demonstrate the automotive industry’s resilience. At NADA last month, […] The post 6 Positive Trends in the Auto Market appeared...
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ReadSell More Cars with Income and Employment Data
Dealers Can Choose the Path of Least Resistance Dealers use a consumer’s credit score as the cornerstone for financing decisions. […] The post Sell More Cars with Income and Employment Data...
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Read2021 Insights for Small Business and Commercial Real Estate
In this recap of our March 4 webinar, “Market Pulse: Return to Opportunity for Commercial Real Estate,” Sarah Briscoe, senior […] The post 2021 Insights for Small Business and Commercial Real...
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ReadPodcast: Pent-Up Demand & Consumer Credit Expectations
After a year of credit tightening in 2020, consumer credit remains down across the board. That includes balances, utilization and […] The post Podcast: Pent-Up Demand & Consumer Credit...
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ReadWhat is Header Data?
Identity Resolution is at the Core In today’s digital world, identity resolution is more critical than ever. Whether consumers want […] The post What is Header Data? appeared first on Equifax...
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ReadStanford University: Is Your Data Good Quality?
Defining Quality Data As marketers, we rely on data. But whether we use it to make key business decisions or […] The post Stanford University: Is Your Data Good Quality? appeared first on Equifax...
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ReadPodcast: SoFi Treats Data as Electricity
Creating a Bespoke Customer Experience SoFi reached a major milestone last year: one million members, and during a pandemic, no […] The post Podcast: SoFi Treats Data as Electricity appeared first...
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ReadPodcast: American Express’ Personalization Journey
How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According to Anthony Mavromatis, Vice […] The post Podcast: American Express’...
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ReadPodcast: American Express’ Personalization Journey
How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According to Anthony Mavromatis, Vice […] The post Podcast: American Express’...
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ReadPodcast: Holiday Gift or Kick the Can?
How will the latest political news and vaccine rollout impact holiday spending? It was a busy news week with talk […] The post Podcast: Holiday Gift or Kick the Can? appeared first on Equifax...
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ReadMarket Pulse: Year-End Holiday Spending Trends, Economic Insights
This is a recap of the December 10 webinar, Market Pulse: Consumer Spending Trends and Expectations. We’re sharing key insights […] The post Market Pulse: Year-End Holiday Spending Trends,...
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ReadHoliday 2020 Consumer Spending: Your Questions Answered
Businesses must learn how to take advantage of seasonal spending, while protecting their portfolios and mitigating risk. For the December […] The post Holiday 2020 Consumer Spending: Your...
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