Equifax Insights
Articles from the Equifax Insights Blog related to Data-driven Marketing
-
Read Article2020 Outlook: Plan for the Best. Prepare for the Worst.
Since the last U.S. recession in 2008, financial risk management has seen significant changes. Lending requirements are tighter, verification procedures […] The post 2020 Outlook: Plan for the...
-
Read ArticlePredicting Bankruptcies: Do You Know What You Don’t Know?
This question sounds absurd. But this is one of the most important questions lenders must ask themselves when making consumer […] The post Predicting Bankruptcies: Do You Know What You Don’t Know?...
-
Read Article5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
-
Read ArticlePodcast: "Still a Lot of Problems in Data Wrangling"
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
-
Read ArticleInnovative CMOs get Top-dollar ROI
Innovative CMOs get top-dollar ROI with campaign optimization and data.
-
600+ Digital Targeting Segments
See Details/Reach -
Read ArticleData Integrity: A Marketer’s Opportunity Today
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
-
Read ArticleReach Valuable Customers of the Future
Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal purchasers […] The post Reach Valuable Customers of the...
-
Read ArticleForrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
-
Read ArticleThe Right Online Ad for the Right Affluent Household
Not all Affluent Households are Alike Reaching high-income households online isn’t hard. There are many digital targeting segments based on […] The post The Right Online Ad for the Right Affluent...
-
Read ArticleFinancial Marketers: Understand Gen-X Financial Behaviors
Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. […] The post Financial Marketers: Understand Gen-X...
-
Read ArticleEngage with Consumers Who Want to Save More
Did you know one of the most common New Year’s resolutions is to save more money? If you’re a marketer […] The post Engage with Consumers Who Want to Save More appeared first on Equifax Insights Blog.
-
Read ArticleDigital Credit Marketing: Understanding the Customer Journey
How Does the Shift to Digital Marketing Impact Measurement? In today’s credit marketing landscape, digital marketing rules. Email is overshadowing […] The post Digital Credit Marketing:...
-
Read ArticleAnswer this One Question — And Drive Better Marketing
Identify the Right Spend, Touchpoints and Customer Experience It’s critical that marketers track their marketing performance on a regular basis. […] The post Answer this One Question — And Drive...
-
Read ArticleHere’s How to Advertise Better in 2019
Increase the True Return on your Marketing Investment Today’s customer journey is convoluted, to say the least. With more marketing […] The post Here’s How to Advertise Better in 2019 appeared...
-
Read ArticleDigital Credit Marketing: Preview Credit Eligibility
Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit to tailored Prescreen […] The post Digital Credit Marketing: Preview...
-
Read ArticleDigital Credit Marketing: Extending Prescreen Campaigns
Digital Credit Marketing can help marketers extend Prescreen campaigns online - reaching high-potential consumers with offers where they spend their time.
-
Read Article3 Tips for Stretching your Marketing Dollars in 2019
Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again – time to analyze your […] The post 3 Tips for Stretching your Marketing Dollars in 2019 appeared first...
-
Read ArticleDigital Credit Marketing: 99% Email Deliverability… Really
As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […] The post Digital Credit Marketing: 99% Email Deliverability… Really appeared first on...
-
Read ArticleCredit Marketing: Enhancing the Digital Journey
As a financial company, you’ve probably tested virtually every element of traditional direct mail credit marketing campaigns – from the […] The post Credit Marketing: Enhancing the Digital Journey...
-
Read ArticleEnhancing Attribution Analytics with Economic-Based Segmentation
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best […] The post Enhancing Attribution Analytics with Economic-Based...
-
Loading More...
