Equifax Insights

Articles from the Equifax Insights Blog related to Data-driven Marketing

  • How Consumer-Permissioned Data Empowers Lenders, Consumers

    How Consumer-Permissioned Data Empowers Lenders, Consumers

    Approximately 91.5 million consumers in the U.S. either have no credit file, or have insufficient information in the file to […] The post How Consumer-Permissioned Data Empowers Lenders, Consumers...

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  • New Jersey Passes Wage Theft Law

    New Jersey Passes Wage Theft Law

    New Law Overhauls Current Wage Theft Laws Acting New Jersey Governor Sheila Oliver signed the New Jersey Wage Theft Act […] The post New Jersey Passes Wage Theft Law appeared first on Equifax...

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  • Unemployment Hearing Case: Medical Marijuana

    Unemployment Hearing Case: Medical Marijuana

    Case Analysis: Claimant with medical marijuana card was discharged for failing a drug test. Background The employer operates a food processing […] The post Unemployment Hearing Case: Medical...

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  • The Value of Alternative Data in a Downturn

    The Value of Alternative Data in a Downturn

    Aite Group Report: Consumer Lenders Anticipate Slowdown If headlines have you wondering when a change in the credit cycle might […] The post The Value of Alternative Data in a Downturn appeared...

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  • USDA Updates Technology Policy to Enhance SNAP Administration

    USDA Updates Technology Policy to Enhance SNAP Administration

    The U.S. Department of Agriculture (USDA) recently updated its policy on how states can leverage modern technologies when administering the […] The post USDA Updates Technology Policy to Enhance...

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  • 600+ Digital Targeting Segments

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  • How Multi-Factor Authentication Helps Customers

    How Multi-Factor Authentication Helps Customers

    Approximately $12 billion has been stolen by identity thieves over the past six years[i], and consumers are increasingly aware of […] The post How Multi-Factor Authentication Helps Customers...

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  • Credit Scoring Leaders Reveal Innovations in Data and Analytics

    Credit Scoring Leaders Reveal Innovations in Data and Analytics

    Last week, top data and analytics experts from Equifax and around the world convened in Edinburgh, Scotland for Credit Scoring and […] The post Credit Scoring Leaders Reveal Innovations in Data...

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  • 3 Things Auto Lenders Should Know About Data

    3 Things Auto Lenders Should Know About Data

    In today’s business environment, auto lenders need data to get ahead. But not just any old, raw data – it […] The post 3 Things Auto Lenders Should Know About Data appeared first on Equifax...

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  • Unemployment Hearing Tips: Hearsay Testimony

    Unemployment Hearing Tips: Hearsay Testimony

    Hearsay Testimony: What is it, and how does it impact your unemployment hearing? Monthly Video Series: 8 of 12 In […] The post Unemployment Hearing Tips: Hearsay Testimony appeared first on...

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  • Auto Dealers and Consumers: More Data Sooner, Please

    Auto Dealers and Consumers: More Data Sooner, Please

    Auto Leaders Want to Make Car Buying Easier Leaders of the National Independent Auto Dealer Association (NIADA) met in Las […] The post Auto Dealers and Consumers: More Data Sooner, Please...

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  • Q&A: What is Adaptive AI?

    Q&A: What is Adaptive AI?

    Adaptive AI is the next great advancement in leveraging AI for credit risk. Equifax’s Chief Innovation Architect, John Fenstermaker, developed the product […] The post Q&A: What is Adaptive AI?...

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  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

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  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

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  • Innovative CMOs get Top-dollar ROI

    Innovative CMOs get Top-dollar ROI

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  • Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today

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  • Reach Valuable Customers of the Future

    Reach Valuable Customers of the Future

    Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal purchasers […] The post Reach Valuable Customers of the...

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  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

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  • The Right Online Ad for the Right Affluent Household

    The Right Online Ad for the Right Affluent Household

    Not all Affluent Households are Alike Reaching high-income households online isn’t hard. There are many digital targeting segments based on […] The post The Right Online Ad for the Right Affluent...

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  • Financial Marketers: Understand Gen-X Financial Behaviors

    Financial Marketers: Understand Gen-X Financial Behaviors

    Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. […] The post Financial Marketers: Understand Gen-X...

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  • Engage with Consumers Who Want to Save More

    Engage with Consumers Who Want to Save More

    Did you know one of the most common New Year’s resolutions is to save more money? If you’re a marketer […] The post Engage with Consumers Who Want to Save More appeared first on Equifax Insights Blog.

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