Equifax Insights
Articles from the Equifax Insights Blog related to Data-driven Marketing
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Read ArticleHow Consumer-Permissioned Data Empowers Lenders, Consumers
Approximately 91.5 million consumers in the U.S. either have no credit file, or have insufficient information in the file to […] The post How Consumer-Permissioned Data Empowers Lenders, Consumers...
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Read ArticleNew Jersey Passes Wage Theft Law
New Law Overhauls Current Wage Theft Laws Acting New Jersey Governor Sheila Oliver signed the New Jersey Wage Theft Act […] The post New Jersey Passes Wage Theft Law appeared first on Equifax...
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Read ArticleUnemployment Hearing Case: Medical Marijuana
Case Analysis: Claimant with medical marijuana card was discharged for failing a drug test. Background The employer operates a food processing […] The post Unemployment Hearing Case: Medical...
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Read ArticleThe Value of Alternative Data in a Downturn
Aite Group Report: Consumer Lenders Anticipate Slowdown If headlines have you wondering when a change in the credit cycle might […] The post The Value of Alternative Data in a Downturn appeared...
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Read ArticleUSDA Updates Technology Policy to Enhance SNAP Administration
The U.S. Department of Agriculture (USDA) recently updated its policy on how states can leverage modern technologies when administering the […] The post USDA Updates Technology Policy to Enhance...
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Read ArticleHow Multi-Factor Authentication Helps Customers
Approximately $12 billion has been stolen by identity thieves over the past six years[i], and consumers are increasingly aware of […] The post How Multi-Factor Authentication Helps Customers...
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Read ArticleCredit Scoring Leaders Reveal Innovations in Data and Analytics
Last week, top data and analytics experts from Equifax and around the world convened in Edinburgh, Scotland for Credit Scoring and […] The post Credit Scoring Leaders Reveal Innovations in Data...
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Read Article3 Things Auto Lenders Should Know About Data
In today’s business environment, auto lenders need data to get ahead. But not just any old, raw data – it […] The post 3 Things Auto Lenders Should Know About Data appeared first on Equifax...
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Read ArticleUnemployment Hearing Tips: Hearsay Testimony
Hearsay Testimony: What is it, and how does it impact your unemployment hearing? Monthly Video Series: 8 of 12 In […] The post Unemployment Hearing Tips: Hearsay Testimony appeared first on...
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Read ArticleAuto Dealers and Consumers: More Data Sooner, Please
Auto Leaders Want to Make Car Buying Easier Leaders of the National Independent Auto Dealer Association (NIADA) met in Las […] The post Auto Dealers and Consumers: More Data Sooner, Please...
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Read ArticleQ&A: What is Adaptive AI?
Adaptive AI is the next great advancement in leveraging AI for credit risk. Equifax’s Chief Innovation Architect, John Fenstermaker, developed the product […] The post Q&A: What is Adaptive AI?...
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Read Article5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
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Read ArticlePodcast: "Still a Lot of Problems in Data Wrangling"
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Read ArticleInnovative CMOs get Top-dollar ROI
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Read ArticleData Integrity: A Marketer’s Opportunity Today
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Read ArticleReach Valuable Customers of the Future
Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal purchasers […] The post Reach Valuable Customers of the...
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Read ArticleForrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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Read ArticleThe Right Online Ad for the Right Affluent Household
Not all Affluent Households are Alike Reaching high-income households online isn’t hard. There are many digital targeting segments based on […] The post The Right Online Ad for the Right Affluent...
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Read ArticleFinancial Marketers: Understand Gen-X Financial Behaviors
Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. […] The post Financial Marketers: Understand Gen-X...
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Read ArticleEngage with Consumers Who Want to Save More
Did you know one of the most common New Year’s resolutions is to save more money? If you’re a marketer […] The post Engage with Consumers Who Want to Save More appeared first on Equifax Insights Blog.
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