Equifax Insights

Articles from the Equifax Insights Blog related to Data-driven Marketing

  • Never Waste a Crisis

    Never Waste a Crisis

    Equifax CEO Mark Begor joined FICO CEO Will Lansing for a FICO-sponsored webinar, “Before, During, and After: Reflecting on Past […] The post Never Waste a Crisis appeared first on Equifax...

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  • 3 Ways State Unemployment Agencies Can Prevent Fraud

    3 Ways State Unemployment Agencies Can Prevent Fraud

    States Report Widespread Unemployment Fraud During Pandemic During a June 1 Congressional Subcommittee briefing, the Department of Labor estimated that […] The post 3 Ways State Unemployment...

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  • Why Lenders Need to Verify Income for Prime Consumers

    Why Lenders Need to Verify Income for Prime Consumers

    Does “Prime” Mean Perfect? Prime rib. Prime rate. Optimus Prime. Regardless of whether you’re talking about dinner, finances or robot […] The post Why Lenders Need to Verify Income for Prime...

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  • How to Reach an Ideal Auto Buyer Audience

    How to Reach an Ideal Auto Buyer Audience

    Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending […] The post How to Reach an Ideal Auto Buyer Audience appeared first on Equifax...

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  • What Can Natural Disasters Tell Us About a COVID-19 Economic Recovery?

    What Can Natural Disasters Tell Us About a COVID-19 Economic Recovery?

    The Past as a Window to the Future In my last post, we spent time exploring methods to mitigate the […] The post What Can Natural Disasters Tell Us About a COVID-19 Economic Recovery? appeared...

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  • 800+ Digital Targeting Segments

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  • COVID-19 Highlights Needs for States to Modernize Unemployment Systems

    COVID-19 Highlights Needs for States to Modernize Unemployment Systems

    States can Tap into $1 Billion in Federal Funding to Upgrade Technology and Data Use Unemployment persists even as many […] The post COVID-19 Highlights Needs for States to Modernize Unemployment...

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  • Verifications Save Time at the Dealership

    Verifications Save Time at the Dealership

    Price and Payment Negotiations Slow Down the Buying Process Many showrooms are starting to reopen giving consumers the option to visit […] The post Verifications Save Time at the Dealership...

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  • May Market Pulse: You Ask, We Answer

    May Market Pulse: You Ask, We Answer

    May 2020 Market Pulse Series – FAQs Equifax and our expert guest speakers answered dozens of questions from attendees following […] The post May Market Pulse: You Ask, We Answer appeared first on...

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  • May Update: How to Navigate the 2020 Economy

    May Update: How to Navigate the 2020 Economy

    This blog post will be continually updated with timely and relevant insights gleaned from the latest Market Pulse weekly webinar […] The post May Update: How to Navigate the 2020 Economy appeared...

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  • 3 Actions to Take Now to Improve Your Account Management

    3 Actions to Take Now to Improve Your Account Management

    During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...

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  • Shifting Your Marketing Message During COVID-19

    Shifting Your Marketing Message During COVID-19

    Financial brands have slashed volumes during the COVID-19 pandemic, but that doesn’t mean they have stopped marketing, says Equifax partner […] The post Shifting Your Marketing Message During...

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  • Auto Industry Recovery: 3 Key Takeaways

    Auto Industry Recovery: 3 Key Takeaways

    The economic uncertainty caused by COVID-19 has impacted the automotive industry in complex ways. The entire auto ecosystem has been […] The post Auto Industry Recovery: 3 Key Takeaways appeared...

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  • 6 Ways Financial Insights Fuel Marketing

    6 Ways Financial Insights Fuel Marketing

    Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...

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  • The Importance of Overall Portfolio Reviews

    The Importance of Overall Portfolio Reviews

    Gain a Competitive Advantage with Portfolio Reviews The world has changed quite considerably in a short amount of time. The […] The post The Importance of Overall Portfolio Reviews appeared first...

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  • How Advanced Ad Targeting Can Fast Track the Automotive Recovery

    How Advanced Ad Targeting Can Fast Track the Automotive Recovery

    No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive.  While an estimated 30+ million have […] The post How Advanced Ad Targeting Can...

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  • April Market Pulse: You Ask, We Answer

    April Market Pulse: You Ask, We Answer

    In this blog series, Equifax and expert guest speakers answer top of mind questions from attendees on the weekly Market […] The post April Market Pulse: You Ask, We Answer appeared first on...

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  • Marketing Strategy Shifts During COVID-19

    Marketing Strategy Shifts During COVID-19

    During the COVID-19 crisis, the ability to shift your customer strategy and your marketing strategy depends heavily on having the […] The post Shift Your Marketing Strategy During COVID-19...

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  • Examining the Past to Understand the Future

    Examining the Past to Understand the Future

    Comparing Historic Patterns with Current Trends During Unprecedented Times Great societal changes bring about big questions – and often, a […] The post Examining the Past to Understand the Future...

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  • How Lenders Can Verify Employment Information

    How Lenders Can Verify Employment Information

    Fraudulent Employment Data in Mortgage Loan Applications Cause Risks for Industry, Lenders and Borrowers During flight school, pilots are taught […] The post How Lenders Can Verify Employment...

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  • Predicting Bankruptcies: Do You Know What You Don’t Know?

    Predicting Bankruptcies: Do You Know What You Don’t Know?

    This question sounds absurd. But this is one of the most important questions lenders must ask themselves when making consumer […] The post Predicting Bankruptcies: Do You Know What You Don’t Know?...

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