Equifax Insights

Articles from the Equifax Insights Blog related to Data-driven Marketing

  • Life Insurers Modernize their Business with Predictive Analytics

    Life Insurers Modernize their Business with Predictive Analytics

    COVID-19 Gives New Meaning to Life Insurance Awareness Month September is Life Insurance Awareness Month, and there is no better […] The post Life Insurers Modernize their Business with Predictive...

    Read Article
  • U.S. DoL Provides $100 Million to Help Combat Unemployment Fraud

    U.S. DoL Provides $100 Million to Help Combat Unemployment Fraud

    New federal funds aimed at helping state workforce agencies prevent unemployment fraud and benefit overpayments The U.S. Department of Labor […] The post U.S. DoL Provides $100 Million to Help...

    Read Article
  • Top Risks Facing Buy Now, Pay Later FinTechs

    Top Risks Facing Buy Now, Pay Later FinTechs

    This is part 1 of a 3-part series Accelerating Growth in the FinTech Space While the COVID-19 pandemic is upending […] The post Top Risks Facing Buy Now, Pay Later FinTechs appeared first on...

    Read Article
  • The Conference Board: Big Opportunities for Brands to Innovate

    The Conference Board: Big Opportunities for Brands to Innovate

    The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumers largely interact with brands […] The post The Conference...

    Read Article
  • Checklist: Marketing Strategies for this Recession

    Checklist: Marketing Strategies for this Recession

    Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced that the […] The post Checklist: Marketing Strategies for...

    Read Article
  • How to Confirm Employment Using Third-Party Verifications

    How to Confirm Employment Using Third-Party Verifications

    Fraudulent Employment Data in Mortgage Loan Applications Cause Risks — for Industry, Lenders and Borrowers Flight instructors teach new pilots […] The post How to Confirm Employment Using...

    Read Article
  • Notes from the SOAHR 2020 Conference

    Notes from the SOAHR 2020 Conference

    For the first time in 30 years, the southeast’s premier conference for HR professionals went virtual. The theme of SOAHR […] The post Notes from the SOAHR 2020 Conference appeared first on Equifax...

    Read Article
  • 4 Steps to More Effective Automotive Credit Marketing Campaigns

    4 Steps to More Effective Automotive Credit Marketing Campaigns

    The last six months have been a wild ride for auto marketers – auto loan marketers included. After coming to […] The post 4 Steps to More Effective Automotive Credit Marketing Campaigns appeared...

    Read Article
  • 800+ Digital Targeting Segments

    See Our Reach
  • Build Identity Trust with the Right Data

    Build Identity Trust with the Right Data

    More data sources is only part of the equation In the era of big data, it is often thought that […] The post Build Identity Trust with the Right Data appeared first on Equifax Insights Blog.

    Read Article
  • 4 New Marketing Trends in Financial Services

    4 New Marketing Trends in Financial Services

    The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. As such, […] The post 4 New Marketing Trends in...

    Read Article
  • How to Reach an Ideal Auto Buyer Audience

    How to Reach an Ideal Auto Buyer Audience

    Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending […] The post How to Reach an Ideal Auto Buyer Audience appeared first on Equifax...

    Read Article
  • 3 Actions to Take Now to Improve Your Account Management

    3 Actions to Take Now to Improve Your Account Management

    During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...

    Read Article
  • Shifting Your Marketing Message During COVID-19

    Shifting Your Marketing Message During COVID-19

    Financial brands have slashed volumes during the COVID-19 pandemic, but that doesn’t mean they have stopped marketing, says Equifax partner […] The post Shifting Your Marketing Message During...

    Read Article
  • Auto Industry Recovery: 3 Key Takeaways

    Auto Industry Recovery: 3 Key Takeaways

    The economic uncertainty caused by COVID-19 has impacted the automotive industry in complex ways. The entire auto ecosystem has been […] The post Auto Industry Recovery: 3 Key Takeaways appeared...

    Read Article
  • 6 Ways Financial Insights Fuel Marketing

    6 Ways Financial Insights Fuel Marketing

    Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...

    Read Article
  • The Importance of Overall Portfolio Reviews

    The Importance of Overall Portfolio Reviews

    Gain a Competitive Advantage with Portfolio Reviews The world has changed quite considerably in a short amount of time. The […] The post The Importance of Overall Portfolio Reviews appeared first...

    Read Article
  • How Advanced Ad Targeting Can Fast Track the Automotive Recovery

    How Advanced Ad Targeting Can Fast Track the Automotive Recovery

    No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive.  While an estimated 30+ million have […] The post How Advanced Ad Targeting Can...

    Read Article
  • April Market Pulse: You Ask, We Answer

    April Market Pulse: You Ask, We Answer

    In this blog series, Equifax and expert guest speakers answer top of mind questions from attendees on the weekly Market […] The post April Market Pulse: You Ask, We Answer appeared first on...

    Read Article
  • Marketing Strategy Shifts During COVID-19

    Marketing Strategy Shifts During COVID-19

    During the COVID-19 crisis, the ability to shift your customer strategy and your marketing strategy depends heavily on having the […] The post Shift Your Marketing Strategy During COVID-19...

    Read Article
  • Examining the Past to Understand the Future

    Examining the Past to Understand the Future

    Comparing Historic Patterns with Current Trends During Unprecedented Times Great societal changes bring about big questions – and often, a […] The post Examining the Past to Understand the Future...

    Read Article
  • loading
    Loading More...