Equifax Insights
Articles from the Equifax Insights Blog related to Data-driven Marketing
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Read ArticleForrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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Read Article3 Reasons Marketers Must Prioritize Customer Experience
Most marketers in the communications industry have long recognized that creating a positive customer experience (CX) is critical for acquiring customers and building long-term, profitable...
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Read ArticleWebinar on Demand: Nebulous Digital Marketing Investment is Dead
A thoughtful, data-driven strategy helps optimize spend—and results It’s not surprising how much companies are expected to spend on digital marketing over the next five years—$119 billion—but what...
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Read ArticleFinding (and Keeping!) Your Best Customers: Three Reasons Why It’s Even Harder Than You Think
Who are your best customers, and how do you keep them engaged? Communications and digital media marketers struggle with this constantly. Consumers are breaking away from traditional media...
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Read ArticleDeeper Insights on Millennial Viewers Can Lead to Higher Retention for OTT Service Providers
In a previous post, we highlighted that advertising via over-the-top (OTT) platforms can be more effective than traditional TV advertising and boasts 98% ad consumption1. Ad consumption rates are...
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Read Article3 Signs the Wrong Analytics Strategy For Customer Acquisition May Be Causing a Disconnect
Most communications and digital media companies already follow some sort of segmentation strategy, taking their existing data sets and analyzing them to identify which customers provide high...
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Read ArticleEquifax Forms Strategic Alliance with Adobe to Make Digital Targeting Segments Available Within Adobe Audience Manager
Advertisers Can Now Define Target Audiences Through Estimated Financial Behaviors and Purchase Propensities McLean, VA – August 31, 2016 – Equifax Inc. (NYSE:EFX), a global information solutions...
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Read ArticleOTT Flaunts a Whopping 98% Ad Engagement
Advertising via OTT Platforms can be More Effective than Traditional TV Advertising When consumers can view the TV shows and movies they want, at the time they want, it’s no surprise that...
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Read ArticleThree Keys to Keeping Your Financial Services Organization Ahead of Changing Customer Behavior
For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoopers, financial institutions face losing 24 percent of...
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Read ArticleWhen It Comes to Identifying Affluence, Third-party Data Remains A Vital Tool
Marketing to affluent audiences relies heavily on reaching audiences that have the spending capacity to afford a brand or service. This includes both a brand’s existing customers, as well as...
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Read ArticleTransform Restaurant Marketing by Leveraging Transactional Data
Too few restaurants leverage their vast wealth of transactional point of sale (POS) data to better understand their customers beyond their dining experience. Even fewer use it to understand their...
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Read ArticleA New Generation’s Behaviors Will Change Affluent Marketing
Industries like insurance are struggling to capture the attention of younger generations because fewer of these consumers are conforming to the “normal” behaviors these marketers have come to...
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Read ArticleOmni-Channel Marketing Without The Fear Factor
Omni-channel marketing is growing in prevalence among marketers, to the point where it comes up in my client meetings all the time. A few years ago, I’d estimate that less than 20% of marketers I...
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Read ArticleWhat To Ask About Your Marketing Strategy Before You Ask About Millennials
Millennials have been a marketing obsession for several years now as the generation develops into a larger percentage of the work force and begins to earn and spend more. Yet, a new storyline has...
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Read ArticleInsights on US International Travelers
White Paper Discusses Forecasts, Consumer Profiles, Spending Patterns and Key Segments IXI Services has teamed up with EyeforTravel, a UK-based travel consultancy, to produce an in-depth look at...
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Read ArticleAre Affluent Millennials Worth The Marketing Dollars Right Now?
Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax Early last year, Millennials became the largest generation in the U.S. labor force. As this generation starts...
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Read ArticleImplementing A Champion/Challenger Trial Now
A Key to Agile Marketing is Refreshing Your Tool Box Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax If you’re in the marketing industry, you may feel that...
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Read ArticleRetail Best Practices: Implement Syndicated Segmentation Frameworks
Retail marketers recently convened for a webinar about “Reaching for Retail...
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Read ArticleAudience Segmentation: Time To Hit The Reset Button
January is a unique time in marketers’ calendars, beginning with the recovery from a hectic fourth quarter and usually ending with the rollout of a yearlong plan. It’s the perfect time to review...
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Read ArticleExpanding the Pie By Exploring New Qualifiers In Affluent Auto Marketing
If you ask auto marketers who they’d like their ads to reach, they’ll likely say consumers who are in the market and ready to purchase. Each marketer may have different financial thresholds for...
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