Equifax Insights

Articles from the Equifax Insights Blog related to Data-driven Marketing

  • The Achilles’ Heel of Synthetic Identity Fraud

    The Achilles’ Heel of Synthetic Identity Fraud

    Losses from Synthetic Identity Fraud are Increasing Most of us are familiar with the fable from Greek storyteller, Aesop, about […] The post The Achilles’ Heel of Synthetic Identity Fraud appeared...

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  • Trended Data – Becoming Mainstream

    Trended Data – Becoming Mainstream

    This blog originally published on December 15, 2016 and was updated on July 17, 2019. Businesses face ever-increasing regulations and […] The post Trended Data – Becoming Mainstream appeared first...

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  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

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  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

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  • Innovative CMOs get Top-dollar ROI

    Innovative CMOs get Top-dollar ROI

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  • 600+ Digital Targeting Segments

    See Details/Reach
  • Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today

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  • Reach Valuable Customers of the Future

    Reach Valuable Customers of the Future

    Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal purchasers […] The post Reach Valuable Customers of the...

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  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

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  • The Right Online Ad for the Right Affluent Household

    The Right Online Ad for the Right Affluent Household

    Not all Affluent Households are Alike Reaching high-income households online isn’t hard. There are many digital targeting segments based on […] The post The Right Online Ad for the Right Affluent...

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  • Financial Marketers: Understand Gen-X Financial Behaviors

    Financial Marketers: Understand Gen-X Financial Behaviors

    Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. […] The post Financial Marketers: Understand Gen-X...

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  • Engage with Consumers Who Want to Save More

    Engage with Consumers Who Want to Save More

    Did you know one of the most common New Year’s resolutions is to save more money? If you’re a marketer […] The post Engage with Consumers Who Want to Save More appeared first on Equifax Insights Blog.

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  • Digital Credit Marketing: Understanding the Customer Journey

    Digital Credit Marketing: Understanding the Customer Journey

    How Does the Shift to Digital Marketing Impact Measurement? In today’s credit marketing landscape, digital marketing rules. Email is overshadowing […] The post Digital Credit Marketing:...

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  • Answer this One Question — And Drive Better Marketing

    Answer this One Question — And Drive Better Marketing

    Identify the Right Spend, Touchpoints and Customer Experience It’s critical that marketers track their marketing performance on a regular basis. […] The post Answer this One Question — And Drive...

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  • Here’s How to Advertise Better in 2019

    Here’s How to Advertise Better in 2019

    Increase the True Return on your Marketing Investment Today’s customer journey is convoluted, to say the least. With more marketing […] The post Here’s How to Advertise Better in 2019 appeared...

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  • Digital Credit Marketing: Preview Credit Eligibility

    Digital Credit Marketing: Preview Credit Eligibility

    Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit to tailored Prescreen […] The post Digital Credit Marketing: Preview...

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  • Digital Credit Marketing: Extending Prescreen Campaigns

    Digital Credit Marketing: Extending Prescreen Campaigns

    Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they’re waiting for […] The post Digital Credit Marketing: Extending Prescreen...

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  • 3 Tips for Stretching your Marketing Dollars in 2019

    3 Tips for Stretching your Marketing Dollars in 2019

    Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again – time to analyze your […] The post 3 Tips for Stretching your Marketing Dollars in 2019 appeared first...

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  • Digital Credit Marketing: 99% Email Deliverability… Really

    Digital Credit Marketing: 99% Email Deliverability… Really

    As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […] The post Digital Credit Marketing: 99% Email Deliverability… Really appeared first on...

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  • Credit Marketing: Enhancing the Digital Journey

    Credit Marketing: Enhancing the Digital Journey

    As a financial company, you’ve probably tested virtually every element of traditional direct mail credit marketing campaigns – from the […] The post Credit Marketing: Enhancing the Digital Journey...

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  • Enhancing Attribution Analytics with Economic-Based Segmentation

    Enhancing Attribution Analytics with Economic-Based Segmentation

    Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best […] The post Enhancing Attribution Analytics with Economic-Based...

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