Equifax Insights

Articles from the Equifax Insights Blog related to Data-driven Marketing

  • FICO World 2019: A Recap from NYC

    FICO World 2019: A Recap from NYC

    The autumn air is crisp, and the delicious smells from the nearby Halal Guys cart are tempting my senses. It’s […] The post FICO World 2019: A Recap from NYC appeared first on Equifax Insights Blog.

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  • 6 Questions for Infutor, a Leader in Consumer Identity Management

    6 Questions for Infutor, a Leader in Consumer Identity Management

    Equifax recently joined forces with Infutor, an industry leader in consumer identity management. To help customers and prospects understand the […] The post 6 Questions for Infutor, a Leader in...

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  • Are Your Customers Really Carbon-Based?

    Are Your Customers Really Carbon-Based?

    The financial sector might see the worst of it, but no business with an online presence is immune to the […] The post Are Your Customers Really Carbon-Based? appeared first on Equifax Insights Blog.

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  • Why Forecast Your WOTC?

    Why Forecast Your WOTC?

    How do you know if your organization is close to maximizing its full WOTC potential? Hopefully, your organization is taking […] The post Why Forecast Your WOTC? appeared first on Equifax Insights...

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  • Smash Data Silos to Accelerate Marketing Performance

    Smash Data Silos to Accelerate Marketing Performance

    It’s no secret that big data can spur innovation — even disruption — but it can also complicate marketing initiatives. […] The post Smash Data Silos to Accelerate Marketing Performance appeared...

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  • 600+ Digital Targeting Segments

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  • 5 Reasons to Use an I-9 Service

    5 Reasons to Use an I-9 Service

    HR representatives and hiring managers have long struggled to complete Section 2 of the Form I-9 on-time and correctly. That’s […] The post 5 Reasons to Use an I-9 Service appeared first on...

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  • How Better Attributes Result in More Predictive Analytics

    How Better Attributes Result in More Predictive Analytics

    It All Starts with Building the Right Attributes With the data explosion we’ve seen in recent years, businesses have access […] The post How Better Attributes Result in More Predictive Analytics...

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  • Why You Should Strive for 100% WOTC Screening

    Why You Should Strive for 100% WOTC Screening

    Is your company leaving free money on the table? The answer is likely to be “yes” if you’re not screening […] The post Why You Should Strive for 100% WOTC Screening appeared first on Equifax...

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  • Use Case: How One Subprime Lender Used AI to Reduce Losses

    Use Case: How One Subprime Lender Used AI to Reduce Losses

    Risk models eventually become less predictive or relevant due to evolving market conditions. New and improved versions routinely replace the […] The post Use Case: How One Subprime Lender Used AI...

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  • Best Practices for Purging Forms I-9

    Best Practices for Purging Forms I-9

    What should employers do with an employee’s Form I-9 after the employee leaves the company? It’s a best practice that […] The post Best Practices for Purging Forms I-9 appeared first on Equifax...

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  • 3 Innovative Ways to Expand Credit Access

    3 Innovative Ways to Expand Credit Access

    Customer experience and customer growth go hand-in-hand. One way to improve your customer experience is to make better credit offers […] The post 3 Innovative Ways to Expand Credit Access appeared...

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  • 6 Things to Know About Form I-9 Reverification

    6 Things to Know About Form I-9 Reverification

    The reverification of Form I-9s can be a daunting task for any employer. It’s a complex requirement with many rules […] The post 6 Things to Know About Form I-9 Reverification appeared first on...

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  • Getting Back to the Future of Credit

    Getting Back to the Future of Credit

    Did you know that the concept of credit has been around for over 5,000 years? While the methods for evaluating […] The post Getting Back to the Future of Credit appeared first on Equifax Insights...

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  • New! Employer Services Podcast

    New! Employer Services Podcast

    Who is this podcast for? Are you an employer or HR representative who would like help to save time, reduce […] The post New! Employer Services Podcast appeared first on Equifax Insights Blog.

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  • 3 Ways Credit Unions Can Meet Member Expectations

    3 Ways Credit Unions Can Meet Member Expectations

    Mobile Usage is Changing Member Experience Did you know 88% of U.S. online adults now use a smartphone?[i] Living in an […] The post 3 Ways Credit Unions Can Meet Member Expectations appeared...

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  • What is the Data Science Lab?

    What is the Data Science Lab?

    The Data Science Lab is the heart of innovation at Equifax. In this interview, Chris Yasko, Interim Enterprise Innovation Officer, pulls back […] The post What is the Data Science Lab? appeared...

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  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

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  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

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  • Innovative CMOs get Top-dollar ROI

    Innovative CMOs get Top-dollar ROI

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  • Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today

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