Equifax Insights

Articles from the Equifax Insights Blog related to Data-driven Marketing

  • The Journey to Help Consumers Hear “Yes” More

    The Journey to Help Consumers Hear “Yes” More

    Equifax has come a long way since its founding in 1899 by a pair of Tennessee-based grocers. Those long-ago grocers […] The post The Journey to Help Consumers Hear “Yes” More appeared first on...

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  • Kicking Off the Summer Auto-Buying Season

    Kicking Off the Summer Auto-Buying Season

    Memorial Day weekend, the much-anticipated kick-off to the summer automotive sales season, is right around the corner. For most auto […] The post Kicking Off the Summer Auto-Buying Season appeared...

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  • Storytelling Through Data

    Storytelling Through Data

    Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. […] The post Storytelling Through Data appeared first on Equifax Insights Blog.

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  • A More Inclusive Perspective That Benefits Borrowers (and Builds Business)

    A More Inclusive Perspective That Benefits Borrowers (and Builds Business)

    Do Good and Do Well Through Third-Party Verifications As a lender, you understand that consumers and borrowers seek loans for […] The post A More Inclusive Perspective That Benefits Borrowers (and...

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  • Podcast: Growing Optimism and a Rising GDP

    Podcast: Growing Optimism and a Rising GDP

    Light at the End of the Tunnel The U.S. economic forecast is strong. In fact, Moody’s Analytics’ outlook for 2021 […] The post Podcast: Growing Optimism and a Rising GDP appeared first on Equifax...

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  • Pandemic Effects on U.S. Consumer Finances and Attitudes

    Pandemic Effects on U.S. Consumer Finances and Attitudes

    The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...

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  • The U.S. Economy and Consumer Wealth in 2021

    The U.S. Economy and Consumer Wealth in 2021

    This is a recap of the April 1 webinar, Market Pulse: The Tide is Turning. We are sharing key insights […] The post The U.S. Economy and Consumer Wealth in 2021 appeared first on Equifax Insights...

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  • Lending Industry: Here’s Something More Than Shiny and New

    Lending Industry: Here’s Something More Than Shiny and New

    If you are engaged with the loan origination side of the mortgage or other industries, it is likely that, lately […] The post Lending Industry: Here’s Something More Than Shiny and New appeared...

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  • 6 Positive Trends in the Auto Market

    6 Positive Trends in the Auto Market

    While the economy recovers from 2020, there are several trends that demonstrate the automotive industry’s resilience. At NADA last month, […] The post 6 Positive Trends in the Auto Market appeared...

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  • Sell More Cars with Income and Employment Data

    Sell More Cars with Income and Employment Data

    Dealers Can Choose the Path of Least Resistance Dealers use a consumer’s credit score as the cornerstone for financing decisions. […] The post Sell More Cars with Income and Employment Data...

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  • 2021 Insights for Small Business and Commercial Real Estate

    2021 Insights for Small Business and Commercial Real Estate

    In this recap of our March 4 webinar, “Market Pulse: Return to Opportunity for Commercial Real Estate,” Sarah Briscoe, senior […] The post 2021 Insights for Small Business and Commercial Real...

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  • Podcast: Pent-Up Demand & Consumer Credit Expectations

    Podcast: Pent-Up Demand & Consumer Credit Expectations

    After a year of credit tightening in 2020, consumer credit remains down across the board. That includes balances, utilization and […] The post Podcast: Pent-Up Demand & Consumer Credit...

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  • What is Header Data?

    What is Header Data?

    Identity Resolution is at the Core In today’s digital world, identity resolution is more critical than ever. Whether consumers want […] The post What is Header Data? appeared first on Equifax...

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  • Stanford University: Is Your Data Good Quality?

    Stanford University: Is Your Data Good Quality?

    Defining Quality Data  As marketers, we rely on data. But whether we use it to make key business decisions or […] The post Stanford University: Is Your Data Good Quality? appeared first on Equifax...

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  • Podcast: SoFi Treats Data as Electricity

    Podcast: SoFi Treats Data as Electricity

    Creating a Bespoke Customer Experience SoFi reached a major milestone last year: one million members, and during a pandemic, no […] The post Podcast: SoFi Treats Data as Electricity appeared first...

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  • Podcast: American Express’ Personalization Journey

    Podcast: American Express’ Personalization Journey

    How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According to Anthony Mavromatis, Vice […] The post Podcast: American Express’...

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  • Podcast: American Express’ Personalization Journey

    Podcast: American Express’ Personalization Journey

    How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According to Anthony Mavromatis, Vice […] The post Podcast: American Express’...

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  • Podcast: Holiday Gift or Kick the Can?

    Podcast: Holiday Gift or Kick the Can?

    How will the latest political news and vaccine rollout impact holiday spending? It was a busy news week with talk […] The post Podcast: Holiday Gift or Kick the Can? appeared first on Equifax...

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  • Market Pulse: Year-End Holiday Spending Trends, Economic Insights

    Market Pulse: Year-End Holiday Spending Trends, Economic Insights

    This is a recap of the December 10 webinar, Market Pulse: Consumer Spending Trends and Expectations. We’re sharing key insights […] The post Market Pulse: Year-End Holiday Spending Trends,...

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  • Holiday 2020 Consumer Spending: Your Questions Answered

    Holiday 2020 Consumer Spending: Your Questions Answered

    Businesses must learn how to take advantage of seasonal spending, while protecting their portfolios and mitigating risk. For the December […] The post Holiday 2020 Consumer Spending: Your...

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