General DDM

This Stream includes all of our General, non-industry-specific DDM Flipbooks

  • Top Marketing Solutions for an Uncertain Economy

    Top Marketing Solutions for an Uncertain Economy

    Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.

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  • True In-market Propensity Scores - Product sheet

    True In-market Propensity Scores - Product sheet

    TIP Scores are unique indexes that assess a consumer’s propensity to open new or additional credit within the next two to four months.

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  • Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.

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  • Digital Targeting Segments - Spending Propensities

    Digital Targeting Segments - Spending Propensities

    Digital Targeting Segments - Target Consumers By Their Spending Propensities.

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  • Digital Targeting Segments - Small Business Assets

    Digital Targeting Segments - Small Business Assets

    Digital targeting segments for small businesses.

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  • B2B Digital Targeting Segments Detail

    B2B Digital Targeting Segments Detail

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  • Marketing Measurement Drives Business Success - Forrester Report

    Marketing Measurement Drives Business Success - Forrester Report

    Marketing Measurement Drives Business Success - Forrester Report 2019.

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  • Digital Targeting Segments for Business to Business

    Digital Targeting Segments for Business to Business

    B2B Digital Targeting Segments Detail including sales, job function, industry, credit risk, and financial risk.

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  • Upward Mobility Income Range Digital Targeting Segments

    Upward Mobility Income Range Digital Targeting Segments

    Upward Mobility Income Range Digital Targeting Segments for Credit Cards.

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  • The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

    The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

    The Data-Centric Org 2018 - DMA-IAB-Winterberry Group - Leveraging Data Across Marketing, Media and Commerce Functions.

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  • Cost per Profitable Acquisition is the Metric to Measure

    Cost per Profitable Acquisition is the Metric to Measure

    Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.

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  • The Foundation of IXI Data

    The Foundation of IXI Data

    Equifax and the foundation of IXI data.

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  • Addressable TV Advertising

    Addressable TV Advertising

    Addressable TV is an option when it comes to engaging your customers via digital channels. To expand your messaging, consider powering your digital ad campaigns with vertical/economic-based segments.

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  • Closed-Loop Attribution

    Closed-Loop Attribution

    Determine key metrics and close the loop for attribution.

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  • Digital Onboarding

    Digital Onboarding

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  • Digital Capabilities Overview

    Digital Capabilities Overview

    Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.

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  • Improving Customer On-Boarding Leverage Financial Insights

    Improving Customer On-Boarding Leverage Financial Insights

    How to improve customer onboarding and leverage financial insights.

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  • Segmentation using Economic Cohorts

    Segmentation using Economic Cohorts

    Segmentation using Economic Cohorts provides marketers a complete picture of the customer wallet in combination with key demographic, behavioral and lifestyle attributes.

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  • Segmentation using Financial Cohorts

    Segmentation using Financial Cohorts

    Segmentation using Financial Cohorts.

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  • Deliver an Omni-Channel Experience with Financial Insights

    Deliver an Omni-Channel Experience with Financial Insights

    Equifax can help identify your optimal target audience using our data-driven wealth-based ­financial measures.

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