Ability to Pay Digital

Offering a deeper view than a traditional income measure, Ability to Pay (ATP) Digital Targeting Segments enable marketers to target online audiences based on estimated financial capacity, allowing for more efficient campaign targeting and improved revenue generation.

Marketers can use Ability to Pay Digital Targeting Segments  to help differentiate online consumers, version online ads and product offers, and optimize landing pages based on online visitors’ likely capacity to pay or capacity to purchase.

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Digital Targeting Segments - WealthComplete
Digital Targeting Segments - WealthComplete

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Data-driven Marketing from Equifax
Data-driven Marketing from Equifax