Detailed list of all Business to Business Digital Targeting Segments.
Most Recent Flipbooks
Digital Targeting Segments - Product Taste with Discretionary Spending
Now Tech: Marketing Measurement - Forrester Report
Digital Targeting Segments - Online Interest
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Digital Targeting Segments - Spending Propensities
Digital Targeting Segments - Target Consumers By Their Spending Propensities.
The Cookie Crumbles - The Need for People-based Measurement
The Cookie Crumbles - The Need for People-Based Measurement across multiple channels and touchpoints.
OptimaHub for Marketing Attribution
OptimaHub for Marketing Attribution - Optimize every step in the customer journey.
Marketing Measurement Drives Business Success - Forrester Report
Marketing Measurement Drives Business Success - Forrester Report 2019.
Bupa Real-time Attribution Case Study
Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.
News Corp Australia Marketing Attribution Case Study
The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).
Digital Targeting Segments - Small Business Assets
Digital targeting segments for small businesses.
Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
Telstra Optimized Digital Marketing Spend with Custom Media Attribution
Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.
Digital Targeting Segments for Business to Business
B2B Digital Targeting Segments Detail including sales, job function, industry, credit risk, and financial risk.
Upward Mobility Income Range Digital Targeting Segments
Upward Mobility Income Range Digital Targeting Segments for Credit Cards.
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group - Leveraging Data Across Marketing, Media and Commerce Functions.
The State of Data 2017 - DMA-IAB-Winterberry Group
The State of Data 2017 - DMA-IAB-Winterberry Group examines the use of audience data that support downstream consumer and B2B touchpoints.
Digital Marketing Best Practices
Digital marketing best practices with data driven marketing.
Cost per Profitable Acquisition is the Metric to Measure
Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.
The Foundation of IXI Data
Equifax and the foundation of IXI data.
Addressable TV Advertising