Digital Marketing Solutions from Equifax offer a one-stop shop to help you securely onboard and segment your target audience, execute omni-channel marketing campaigns, and measure results. Using our digital solutions, consumer financial insights, and industry relationships, we help clients deploy omni-channel campaigns and tie their digital efforts to bottom-line results.
Download the overview to learn more about our Digital Marketing Solutions.
TIP Scores are unique indexes that assess a consumer’s propensity to open new or additional credit within the next two to four months.
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
B2B Digital Targeting Segments Detail including sales, job function, industry, credit risk, and financial risk.
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group - Leveraging Data Across Marketing, Media and Commerce Functions.
Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.
Addressable TV is an option when it comes to engaging your customers via digital channels. To expand your messaging, consider powering your digital ad campaigns with vertical/economic-based segments.
Segmentation using Economic Cohorts provides marketers a complete picture of the customer wallet in combination with key demographic, behavioral and lifestyle attributes.
