Digital Marketing Best Practices

Better digital advertising is a key goal for marketers, but putting relevant messages in front of consumers who actually intend to complete a purchase is a universal challenge. In this collection of case studies, Equifax demonstrates how to leverage data to reach the right audience efficiently.

You’ll learn:

  • How Equifax helped an auto manufacturer and its dealers better identify consumers with the intent to purchase
  • How advertisers can use additional data sources to improve their online advertising campaigns
  • How to import offline data and maintain privacy throughout onboarding 
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The State of Data 2017 - DMA-IAB-Winterberry Group
The State of Data 2017 - DMA-IAB-Winterberry Group

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Cost per Profitable Acquisition is the Metric to Measure
Cost per Profitable Acquisition is the Metric to Measure

Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more o...