Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.
Telstra Optimized Digital Marketing Spend with Custom Media Attribution
Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.
Cost per Profitable Acquisition is the Metric to Measure
Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.
Addressable TV is an option when it comes to engaging your customers via digital channels. To expand your messaging, consider powering your digital ad campaigns with vertical/economic-based segments.
