Most Recent Flipbooks
The Cookie Crumbles - The Need for People-based Measurement
OptimaHub for Marketing Attribution
Marketing Measurement Drives Business Success - Forrester Report
Bupa Real-time Attribution Case Study
Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.
News Corp Australia Marketing Attribution Case Study
The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).
Digital Targeting Segments - Small Business Assets
B2B Digital Targeting Segments Detail
Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
Telstra Optimized Digital Marketing Spend with Custom Media Attribution
Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.
Digital Targeting Segments for Business to Business
Upward Mobility Income Range Digital Targeting Segments
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
The State of Data 2017 - DMA-IAB-Winterberry Group
Digital Marketing Best Practices
Cost per Profitable Acquisition is the Metric to Measure
The Foundation of IXI Data
Addressable TV Advertising
Digital Capabilities Overview
Improving Customer On-Boarding Leverage Financial Insights