Digital Targeting Segments - Investment and Wealth Management

With Investment Propensity Digital Targeting Segments, financial services digital marketers can reach not just “investors”, but investors with specific investment tendencies and a propensity for certain kinds of investments – such as targeting just those online visitors who are likely to be advice oriented, favor mutual funds, or be active traders.

Our Investment Propensity Digital Targeting Segments enable financial marketers to deliver the right online message to the desired target audience based on online visitors’ likely financial interests and profiles. Built on a foundation of direct-measured, anonymous consumer assets, Investment Propensity Digital Targeting Segments lend an enhanced level of accuracy in reaching online visitors based on their likely investment preferences. 

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Data-driven Marketing from Equifax
Data-driven Marketing from Equifax

Equifax is your ally in increasing Marketing ROI, building profitable relationships with the right customer...

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Digital Targeting Segments - Retail Banking
Digital Targeting Segments - Retail Banking

Retail Banking Propensity Digital Targeting Segments give banks the option of targeting consumers online ba...