Digital Targeting Segments - Spending Propensities

When it comes to online shopping, credit cards outpace other payment options, and the amount of credit card spending provides a solid indicator of who is likely to spend more overall and on certain categories. That’s why we now offer Spending Propensities Digital Targeting Segments that
leverage credit card spending insights.


Built on a foundation of time series credit data and directly-observed credit card spend across a range of merchant categories, our Spending Propensities Targeting Segments provide marketers with a way to serve their online ads to consumers that are likely to have a historically higher spend overall, as well as those that have purchased in retail, travel, and other categories. These targeting segments are powered by sophisticated models that incorporate a national representation of credit card spend insights.

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The Cookie Crumbles - The Need for People-based Measurement
The Cookie Crumbles - The Need for People-based Measurement