Most Recent Flipbooks
Now Tech: Marketing Measurement - Forrester Report
Digital Targeting Segments - Online Interest
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Digital Targeting Segments - Spending Propensities
The Cookie Crumbles - The Need for People-based Measurement
OptimaHub for Marketing Attribution
Marketing Measurement Drives Business Success - Forrester Report
Bupa Real-time Attribution Case Study
Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.
News Corp Australia Marketing Attribution Case Study
The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).
Digital Targeting Segments - Small Business Assets
B2B Digital Targeting Segments Detail
Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
Telstra Optimized Digital Marketing Spend with Custom Media Attribution
Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.
Digital Targeting Segments for Business to Business
B2B Digital Targeting Segments Detail including sales, job function, industry, credit risk, and financial risk.
Upward Mobility Income Range Digital Targeting Segments
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
The State of Data 2017 - DMA-IAB-Winterberry Group
Digital Marketing Best Practices
Digital marketing best practices with data driven marketing.
Cost per Profitable Acquisition is the Metric to Measure
Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.
The Foundation of IXI Data
Addressable TV Advertising