Now Tech: Marketing Measurement - Forrester Report

You can use marketing measurement and optimization to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing plans. B2C marketers should use this report to understand the value they can expect  from a marketing measurement and optimization provider and to select one based on size and functionality.

Published September 2019

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Digital Targeting Segments - Online Interest
Digital Targeting Segments - Online Interest

Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.