Targeting online campaigns by standard income measures has its limitations – income metrics are often based on survey data and do not go beyond $125,000. That’s where Income360 Digital Targeting Segments can help.
Income360 Digital Targeting Segments enable marketers to enhance their online strategies by reaching online visitors based on their likely total income, including income from salaries and income from assets. With a top tier of over $250,000, Income360 allows marketers to reach consumers likely to have significant income.
Built on proprietary economic data, marketers can use Income360 Digital Targeting Segments tiers to help version online ads and product offers, optimize landing pages, and focus brand campaigns on consumers likely to have significant income.