Equifax has commissioned Forrester Consulting to explore the state of marketing measurement.
Some key findings:
- Most firms are still on their way to mature measurement
- Data issues prohibit measurement insights and activation
- Marketing measurement leaders distinguish themselves with better data management and activation processes.
- Leaders see an average of $74 million in additional revenue as a direct result of their work.
Download the study for full details.
This is a commissioned study conducted by Forrester Consulting on behalf of Equifax, December, 2018