In today's shifting economic environment, as organizations navigate relationships with current customers while seeking new ones, understanding consumers’ financial picture is paramount. Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.
Most Recent PDFs
5 Tips for insights into the consumer wallet. Reach households likely to have the right financial profile to buy your products or services and have the financial resilience to remain good customers.
5 ways to identify your best customers and boost revenue. In an uncertain economy, find the hidden opportunities in your customer base and expand your engagement with them.
Less than 20% of young households control more than 80% of the generation’s wealth. These 20% are the Young Affluent. How can you find this attractive audience? Read our eBook.
Digital marketers - Find and reach online consumers based on their likely ability to spend, save, or invest in your products and services.
Improve customer engagement with your best customers. Financial insights can help grow sales and increase retention.
Identify both hidden risk and hidden opportunities across your customer portfolio. 7 tips for more effective credit account management.
Manage your credit portfolio more effectively. Spot hidden risk and fraud early. Identify accounts for potential growth. Learn how Equifax can help your account management efforts.
Financial institutions can differentiate and find high-potential consumers for your products and services.
Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.
TIP Scores are unique indexes that assess a consumer’s propensity to open new or additional credit within the next two to four months.
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
B2B Digital Targeting Segments Detail including sales, job function, industry, credit risk, and financial risk.
Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.
Addressable TV is an option when it comes to engaging your customers via digital channels. To expand your messaging, consider powering your digital ad campaigns with vertical/economic-based segments.