In today's shifting economic environment, as organizations navigate relationships with current customers while seeking new ones, understanding consumers’ financial picture is paramount. Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.
Most Recent PDFs
TIP Scores are unique indexes that assess a consumer’s propensity to open new or additional credit within the next two to four months.
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Digital Targeting Segments - Target Consumers By Their Spending Propensities.
Digital targeting segments for small businesses.
Marketing Measurement Drives Business Success - Forrester Report 2019.
B2B Digital Targeting Segments Detail including sales, job function, industry, credit risk, and financial risk.
Upward Mobility Income Range Digital Targeting Segments for Credit Cards.
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group - Leveraging Data Across Marketing, Media and Commerce Functions.
Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.
Equifax and the foundation of IXI data.
Addressable TV is an option when it comes to engaging your customers via digital channels. To expand your messaging, consider powering your digital ad campaigns with vertical/economic-based segments.
Determine key metrics and close the loop for attribution.
Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.
How to improve customer onboarding and leverage financial insights.
Segmentation using Economic Cohorts provides marketers a complete picture of the customer wallet in combination with key demographic, behavioral and lifestyle attributes.
Segmentation using Financial Cohorts.
Equifax can help identify your optimal target audience using our data-driven wealth-based financial measures.
Digital Targeting Segments for Millennials are powered by direct-measured, anonymous financial data and our consumer segmentation system.