In today's shifting economic environment, as organizations navigate relationships with current customers while seeking new ones, understanding consumers’ financial picture is paramount. Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.
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Financial institutions can differentiate and find high-potential consumers for your products and services.
Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.
TIP Scores are unique indexes that assess a consumer’s propensity to open new or additional credit within the next two to four months.
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
B2B Digital Targeting Segments Detail including sales, job function, industry, credit risk, and financial risk.
Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.
Addressable TV is an option when it comes to engaging your customers via digital channels. To expand your messaging, consider powering your digital ad campaigns with vertical/economic-based segments.
Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.
Segmentation using Economic Cohorts provides marketers a complete picture of the customer wallet in combination with key demographic, behavioral and lifestyle attributes.
Equifax can help identify your optimal target audience using our data-driven wealth-based financial measures.