Measure and value the contribution of every touchpoint on the customer journey to point of purchase with OptimaHub from Equifax.
- Know both the positive and negative impact of each individual touchpoint - is it moving the buyer forward or backward?
- Get the full picture of all marketing efforts by tracking paid, earned and owned touchpoints across all digital and physical outlets
- Identify less-effective channels and touchpoints and redeploy media spend where it will have more favorable impact
- Improve strategic planning through more detailed forecasting of spend and channels