Digital Targeting Segments - Product Taste with Discretionary Spending

PreciseTarget Product Taste Audiences with Discretionary Spending Dollars Digital Targeting Segments enables retail marketers to easily leverage data about consumers’ retail purchases and preferences, as well as their likely discretionary spending, in order to maximize their online ad budget.

These segments include data from PreciseTarget’s Product Taste Audiences which provides profiles of the retail buying taste and preferences of over 220 million consumers in virtually every major retail category, combined with IXI Discretionary Spending Dollars which presents anonymous estimates of households' spending levels after accounting for the fixed expenses of life (housing, utilities, public transportation, personal insurance and pensions).  

Our Digital Targeting Segments interactive web tool provides additional segment reach details.

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True In-market Propensity Scores - Product sheet
True In-market Propensity Scores - Product sheet

TIP Scores are unique indexes that assess a consumer’s propensity to open new or additional credit within t...

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Digital Targeting Segments - Online Interest
Digital Targeting Segments - Online Interest

Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.