Deciding where to allocate advertising investment has only become more complex over time. Today’s consumers are scattered and influenced by many different channels, making investment decisions and the ability to measure campaign effectiveness even harder for marketers. Clearly, there is a need for better data in a mobile-first world to make better decisions.
See the ebook to understand the impact of moving from a traditional cookie-only-based measurement methodology, to a people-based measurement methodology using custom attribution. By taking the view of a person across devices, advertisers gain a better view of the various touchpoints in a consumer’s journey towards a sale.