The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

U.S. Firms Remain Intensely Focused on Leveraging Data Across Marketing, Media and Commerce Functions—But See Obstacles to Achieving True “Data Centricity”.

This research is aimed at showing how organizations are applying those investments to capitalize on the value inherent in data as a potential driver of decisioning, messaging and superior customer experiences across all advertising and marketing functions.

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Upward Mobility Income Range Digital Targeting Segments
Upward Mobility Income Range Digital Targeting Segments

Upward Mobility Income Range Digital Targeting Segments for Credit Cards.

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Cost per Profitable Acquisition is the Metric to Measure
Cost per Profitable Acquisition is the Metric to Measure

Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more o...