True In-market Propensity Scores™ (TIP Scores) are unique indexes that assess a consumer’s propensity to open new or additional credit within the next two to four months. They help increase marketing effectiveness by predicting offer acceptance earlier in the buying process.
- Create customized campaigns leveraging a unique continuous output propensity-to-open score
- Identify in-market customers while maintaining lower risk profiles
- Use for acquisition or cross-sell campaigns to identify in-market consumers ahead of your competitors
- More information on TIP Scores and Equifax Credit Marketing Solutions.