True In-market Propensity Scores - Product sheet

True In-market Propensity Scores™ (TIP Scores) are unique indexes that assess a consumer’s propensity to open new or additional credit within the next two to four months. They help increase marketing effectiveness by predicting offer acceptance earlier in the buying process.

  • Create customized campaigns leveraging a unique continuous output propensity-to-open score
  • Identify in-market customers while maintaining lower risk profiles
  • Use for acquisition or cross-sell campaigns to identify in-market consumers ahead of your competitors
  • More information on TIP Scores and Equifax Credit Marketing Solutions.

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Digital Targeting Segments - Product Taste with Discretionary Spending
Digital Targeting Segments - Product Taste with Discretionary Spending