DDM - General & Digital

B2B Digital Targeting Segments Detail

Segment your customers and prospects to optimize your marketing campaigns

Issue link: https://resources.datadrivenmarketing.equifax.com/i/1031579

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Digital Targeting Segments Business to Business Segment Detail Business to Business Targeting Segments help marketers improve their online marketing efficiency by helping them to reach more qualified prospects based on specific likely attributes. This is especially critical in the B2B space where one sale can be worth millions of dollars. Equifax has carefully categorized its 41M+ of US Business Records into more than 200 segments allowing marketers to better reach their target audience. The Business to Business Targeting Segments leverage attributes from the Equifax Commercial Marketing Database, the best-in-class, multi- sourced commercial database that enables customers to improve targeting, increase response rates and reduce marketing costs. The data comprises over 42 million business site locations and independent studies confirm that 10 percent of these commercial records are unique to Equifax and are concentrated in micro-to small-sized business. Company Tenure Audiences working at businesses likely to have been established for: ■ 5 Years or Less ■ 6 - 15 Years ■ 16 Years or Greater Company Employee Audiences who work at businesses with different amounts of employees: ■ Micro: 1 - 4 ■ Micro: 5 - 10 ■ Small: 11 - 20 ■ Small: 21 - 30 ■ Small: 31 - 50 ■ Medium: 51 - 100 ■ Medium: 101 - 250 ■ Large: 251 - 500 ■ Large: 501 - 1000 ■ Large: 1001 - 2000 ■ Large: More Than 2000 Company Sales Audiences who work at businesses with likely sales volumes in these ranges: ■ Micro: Less Than $200K ■ Small: $200K - $500K ■ Small: $500K - $1M ■ Medium: $1M - $5M ■ Medium: $5M - $20M ■ Med - Large: $20M - $100M ■ Large: $100M - $500M ■ Very Large: More Than $500M

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