DDM - General & Digital

Digital Targeting Segments - Online Interest

Segment your customers and prospects to optimize your marketing campaigns

Issue link: https://resources.datadrivenmarketing.equifax.com/i/1161683

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Digital Targeting Segments Online Interest Connect with Interested Audiences Online Consumers can spend hours and hours online as they search for content and often click through multiple links. Plus, when they see a product or service online that they like, they frequently share a link to it with someone else via email or text. Marketers can capitalize on this demonstrated interest and enhance their online advertising strategies by reaching and engaging those consumers that search, click and share content for relevant products and services. In addition, by combining consumers' demonstrated interest (as expressed by online content searches, clicks and shares) with estimated total household income and discretionary spending measures, marketers are more likely to reach consumers that have both the interest and the economic profile to spend on select products and services. Whether you are an auto, financial, retail, food and beverage, real estate, or travel marketer, you can help maximize your online ad budget by connecting with consumers that have expressed interest in various goods and services and that are more likely to have the financial resources to purchase them. Enhance Online Targeting: Reach Consumers with Interest and Economic Propensities Online Interest Digital Targeting Segments* leverage one or more critical components that can contribute to purchases and conversions: ■ Online Interest: Comprises anonymous records of online audiences that have searched, clicked and shared content for select products and services. – Based on close to 20 billion monthly events gathered from over 3 million publisher sites, representing billions of real people's passions and interests. KEY BENEFITS Target online consumers who have searched, shared or clicked on online content, thus demonstrating interest in select products and services Help minimize wasted ad spend by ensuring more ads are served to consumers that have expressed online interest in various goods, and likely have the income and spending profile to purchase them Based on online content searches, clicks and shares; estimated total income; and estimated household discretionary spending 20 Billion monthly events 3 Million publisher sites

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