DDM - General & Digital

Digital Targeting Segments - Product Taste with Discretionary Spending

Segment your customers and prospects to optimize your marketing campaigns

Issue link: https://resources.datadrivenmarketing.equifax.com/i/1190674

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Connect with valuable online audiences by targeting based on consumers' taste match for your retail merchandise and their estimated discretionary spending capacity Whether shopping for apparel, shoes, cosmetics, accessories, or jewelry, consumers purchase the products that align with their own tastes. That's why Equifax has partnered with PreciseTarget ® — the first company to profile the retail buying tastes of 220 million U.S. consumers. PreciseTarget has hundreds of data models that help marketers expand their target audience and find their best customers. PreciseTarget has found: • Targeting customers based on tastes, rather than brand affinities, increases conversion an average of 50% • Consumers are 2x to 30x more likely to purchase within their taste • Targeting shoppers by taste can double the addressable audience beyond traditional behavioral and demographic targeting tactics To make PreciseTarget's product taste audience data even more powerful, we have combined it with household discretionary spending measures, enabling retail marketers to better reach online audiences that are more likely to purchase their products and have the spending levels to afford discretionary items. The result is PreciseTarget Product Taste Audiences with Discretionary Spending Dollars digital targeting segments — enabling retail marketers to easily leverage data about consumers' retail purchases and preferences, as well as their likely discretionary spending, in order to maximize their online ad budget. Enhance online targeting: Reach consumers based on retail product taste and discretionary spending Digital targeting segments that are included in the PreciseTarget Product Taste Audiences with Discretionary Spending Dollars combine two key components that can help retailers better reach online audiences that are likely to purchase their products: • Product taste: PreciseTarget's Product Taste Audiences provide profiles of the retail buying taste and preferences of over 220 million consumers in virtually every major retail category – Incorporates 5 billion SKU-level transactions directly provided to PreciseTarget by hundreds of retail partners – Includes product and transaction metadata (e.g. price, fabric, color, brand, style, size, etc.) for more exact targeting Key benefits Expand target acquisition audiences with retail transaction and discretionary spending data Target online consumers leveraging retail data sets based on SKU-level transactions Based on PreciseTarget's product taste audiences overlaid with estimated household discretionary spending from Equifax Available on various online marketplaces under the IXI Digital label Digital Targeting Segments PreciseTarget Product Taste Audiences with Discretionary Spending Dollars

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