DDM - Financial Services

Mergers and Acquisitions Handbook for Retail Bank Marketers

Segment your customers and prospects to optimize your marketing campaigns

Issue link: https://resources.datadrivenmarketing.equifax.com/i/702066

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You've just completed a merger/acquisition. You need to integrate two independent banks into one combined brand. Mergers and Acquisitions Handbook for Retail Bank Marketers Read on and contact us today! Retain retail customers and promote satisfaction with effective communications Quickly understand your combined customer base in terms of likely growth potential and share of wallet Evaluate your branch network and new position in the marketplace Identify pockets of opportunity within individual households and the market as a whole Need Help? Our extensive financial asset data and insights can help you get off on the right foot and better achieve these goals:

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