DDM - Travel

Digital Targeting Segments - Travel and Hospitality

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Travel and Hospitality Propensity Digital Targeting Segments Finding the Right Audience Matters As an online marketer, you know the importance of reaching the right audience with your ad campaigns. In fact, your success rests on it. Whether you are a luxury cruise company, an all-inclusive resort, or a family friendly tourist destination, you need to be able to target travelers with specific buying tendencies and the capacity to consume certain types of products or services. Digital targeting segments from Equifax help online marketers market more efficiently to consumers with the specific behaviors, preferences or characteristics in their target audience. We help marketers reach consumers likely to travel to certain destinations, for specific activities, and within differing budgets. Our Travel and Hospitality Propensity Digital Targeting Segments Based on our Economic Cohorts ® consumer segmentation system, Travel and Hospitality Propensity Digital Targeting Segments take into account both interest and capacity to buy. Our unique buying capacity insights are driven by the Economic Cohorts methodology, which differentiates consumers by our industry-leading measures of household economics first. By combining insights into estimated household income, spending and credit with demographics, buying behaviors and product preferences, the Travel and Hospitality Targeting Segments offer a powerful tool for delivering the right message to the right audience. Our Travel and Hospitality Digital Targeting Segments give travel and hospitality companies the option of targeting households based on their likelihood to consume certain types of products in a variety of categories. KEY BENEFITS Target consumers online more effectively by using estimated travel and leisure propensities Eliminate wasted ad spend by ensuring more ads are served to consumers with the travel and leisure propensities you seek, and the capacity to buy Built using anonymous, aggregated data collected by Equifax

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