DDM - Insurance

Digital Targeting Segments - Insurance

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Digital Targeting Segments Insurance Propensity Finding the Right Audience Matters Insurance companies are at the forefront of online marketing. But the question remains, are your online ads and offers reaching your desired target audience? Does your current online ad strategy allow you to only serve ads to consumers that are predicted to carry higher than average life insurance premiums? Or consumers that are predicted to present a lower expected loss ratio for auto insurers? If your ideal target market includes consumers with specific insurance propensities or predicted financial characteristics, you need a more refined targeting tool. Imagine if you could reach more consumers that are likely to carry higher than average life insurance premiums, or those likely to be multiple policy prospects, or likely present a lower expected loss ratio for auto insurers? Reach More Qualified Prospects Insurance Propensity Digital Targeting Segments help marketers improve their online marketing efficiency by helping them to reach more qualified prospects based on specific likely insurance tendencies or characteristics. Built on a foundation of anonymous, aggregated insurance and annuity premium values gathered from the nation's leading Life and Annuity manufacturers, Insurance Propensity Segments reflect a household-level view of estimated total premium values. All data is gathered at the ZIP+4 level to ensure consumer privacy, and then modeled to the household level. We also incorporate additional proprietary financial metrics, including aggregated Equifax credit information*, into our scoring system to help insurance firms better differentiate consumers to target for their offers. KEY BENEFITS Target customers online more effectively by using estimated insurance propensities Eliminate wasted ad spend by ensuring more ads are served to consumers with the insurance propensities you seek Built on a foundation of anonymous, aggregated data collected by Equifax from leading insurance and annuities firms *Insurance Propensity Targeting Segments are based on aggregated credit attributes at a geographic level. Digital targeting segments were not developed or intended to be taken into consideration as a factor in establishing or determining an individual's eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. ยง 1681 et seq. Digital targeting segments neither contain nor reveal any personally identifiable information.

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