DDM - General & Digital

IXI Digital Holiday Infographic

Segment your customers and prospects to optimize your marketing campaigns

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Looking to Reach Holiday Shoppers Online? Hone your audience. Power your media buys. Contact Us Today For more information, please contact: www.ixidigital.com digital.ixiservices@equifax.com Jewelry Buyers Audience Stats: Average Age 54 Average Estimated Income $155,365 Average Estimated Discretionary Spend $77,282 % Married 63% % with Kids 40% Use our audience segments to help reduce branding ad campaign eCPM rates and improve targeting and management of CRM and loyalty efforts this holiday season. Discretionary Spending Segments Did you realize that income alone isn't able to tell you if a household has the spending capacity to purchase your products? Top Holiday Shopping Segments In addition to discretionary spending, target your audience this holiday season using our retail segments. Copyright © 2016, Equifax Inc., Atlanta, Georgia. All rights reserved. Equifax and EFX are registered trademarks of Equifax Inc. IXI is a trademark of Equifax Inc. All other registered marks, service marks and trademarks listed are the property of their respective owners. 16-9486 Well-educated with college and post-graduate degrees, these suburban couples own their homes and pride themselves on being smart shoppers. They tend to buy American products. They will admit they use credit cards to buy products rather than wait. Based on our unique IXI ™ Services data, our Discretionary Spending Segments are used to segment consumers online with the estimated spending levels to afford your products and services. Our Jewelry Buyers audience segment targets the 23% of US households spending holiday budgets. Luxury Shoppers Audience Stats: Average Age 55 Average Estimated Income $227,290 Average Estimated Discretionary Spend $117,001 % Married 64% % with Kids 33% Having style is important to them and they want to be considered fashionable. They buy based on quality, not price, and many are 'green' advocates. Our Luxury Shoppers audience segment targets the 13% of US households spending holiday budgets. Mass Market/Discount Store Shoppers Audience Stats: Average Age 51 Average Estimated Income $55,639 Average Estimated Discretionary Spend $25,746 % Married 43.9% % with Kids 41.2% Our Mass Market/Discount Store Shoppers segment targets the 24% of US households spending holiday budgets. They look to save money when shopping by choosing items based on the price rather than the name on the label. Their children strongly inuence their shopping habits, and as penny pinchers, they prefer to wait to buy something rather than buy on credit. This cluster enjoys tech- nology and electronics, especially new gadgets and electronic, computer, and video games. Discretionary Spending Range Audience Segment Audience Size $200,000+ 1% $100,000 - $199,999 6% $75,000 - $99,999 5% $40,000 - $49,999 14% $30,000 - $39,999 32% $20,000 - $29,999 19% $10,000 - $19,999 11% <$10,000 3% $50,000 - $74,999 9% % of US Households

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