DDM - General & Digital

Digital Targeting Segments - Investment and Wealth Management

Segment your customers and prospects to optimize your marketing campaigns

Issue link: https://resources.datadrivenmarketing.equifax.com/i/737919

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Investment Propensity Digital Targeting Segments Exclusively for IXI Network Members True Investment-based Consumer Targeting Equifax's unmatched wealth-based insights are critical to maximizing return on your marketing investment. Successful, efficient campaigns require effectively selected audiences. As a financial services marketer, you are probably seeking not just "investors", but investors with specific investment tendencies and a propensity for certain kinds of investments. Wouldn't your campaign effectiveness be sharply improved if you could better target just those investors who are advice oriented, or who favor mutual funds, bonds, or CDs, for example? Our digital targeting solutions enable marketers to deliver the right message to the desired target audience based on visitors' likely financial interests and profiles. A leader in delivering marketing solutions based on anonymous, aggregated wealth and asset data, Equifax enables segmentation of consumers according to a wide array of financial metrics, including investment behaviors, as well as spending levels, and other financial characteristics. Our Investment Propensity Digital Targeting Segments Available exclusively to IXI Network members, Investment Propensity Digital Targeting Segments give firms the option of targeting households based on their likelihood to hold certain types of financial products. Unlike other available online targeting solutions, only our Investment Propensity Digital Targeting Segments are derived from our proprietary foundation of about $15 trillion in directly measured, anonymous invested assets. No other digital targeting option offers marketers the ability to target so specifically — or simply — on the select financial behaviors relevant to your campaign goals. KEY BENEFITS Target consumers online more effectively by using estimated investment propensities Eliminate wasted ad spend by ensuring more ads are served to consumers that likely have the investment propensities you seek Built on a foundation of anonymous, aggregated data collected by Equifax

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