DDM - Auto

Marketing Solutions for Auto

Issue link: https://resources.datadrivenmarketing.equifax.com/i/745908

Contents of this Issue

Navigation

Page 0 of 3

Marketing Solutions for Automotive New Insights and Applications to Inform Auto Marketing and Sales In today's world, auto shoppers spend most of their time online researching brands, models, options, and financing alternatives. As a result, the relationship between consumers and auto manufacturers, dealers, and lenders has changed significantly. The car buying process is no longer an in-person negotiation and transaction; instead communications now commonly take place via online forms, email, text, and chat. In order to efficiently fill their lead funnel and better service today's auto shopper, auto marketers need improved insights to identify consumers that are likely to have both the propensity for the brand/model and the financial ability to purchase or lease. At the same time, auto marketing teams can benefit from tools to effectively guide consumers through their websites and connect with them through multiple marketing channels. Connect With Optimal Consumers Our marketing solutions help auto teams gain insight on households' estimated financial capacity, optimize website traffic, and power cross- channel marketing. With our solutions, OEMs, auto marketers, agencies, dealers, service providers, and lenders can: ■ Fill the lead funnel with high potential consumers: Better target consumers that are likely to have the predicted financial ability to purchase and the propensity for your brand/model ■ Improve performance of predictive models and enhance CRM systems: Rank leads and help boost segmentation of current customers to identify households that are likely to have the financial capacity to buy and estimated to be able to spend more ■ Reach your optimal consumers through multiple channels: Use financial insights and propensity to buy measures to develop optimal shopper profiles for use in direct mail, email, online, mobile, and addressable TV ■ Personalize the consumer's journey on your website: Optimize the path that consumers take on your site to show them appropriate brands, models, and options based on their estimated financial characteristics ■ Improve segmentation for auto lending efforts: Focus invitation to apply (ITA) marketing efforts on households likely to have desired financial characteristics KEY BENEFITS Help fill the lead funnel by targeting consumers likely to have the financial ability and propensity to purchase your brands and models Enhance CRM systems and predictive models to develop optimal shopper profiles for use in direct mail, email, online, mobile, and addressable TV Optimize your website with real-time insight on visitor financial capacity to help personalize the consumer's journey Solutions are developed for marketing activities that do not require a firm offer of credit

Articles in this issue

Links on this page

view archives of DDM - Auto - Marketing Solutions for Auto