Whitepapers & eBooks

Data-driven Marketing Communications Brochure

Issue link: https://resources.datadrivenmarketing.equifax.com/i/854137

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Create Optimal Experiences with the Right Customer Given high saturation rates in many markets, most communications and digital media marketers are seeking new ways to acquire more customers, retain their best subscribers, and maximize lifetime value. Yet many marketers have disparate customer databases, lack insight on their customers' communications needs, or are unable to efficiently target and communicate with those consumers that might be able to expand their services. Data-driven marketing starts with great data, your own and from third-party sources. But it is not just about acquiring data, analyzing it and testing promotions – it is about creating meaningful interactions across the customer lifecycle. It takes sophisticated technology and analytical expertise to make data usable to help drive marketing campaign strategies, identify top prospects, find the opportunity within your customer-base, and ultimately measure your results. That's where marketing solutions from Equifax come in – to help your company optimize all available customer data, better promote its services, create stronger customer engagement, and maximize lifetime value. Drive Customer Engagement with Actionable Marketing Solutions Our solutions are designed to help communications and digital media marketers better understand their prospects and subscribers. We help our clients piece together disparate data, segment millions of consumers, develop the right offer, deploy omni-channel campaigns, and track results. KEY BENEFITS Gain a single view of the customer Enhance consumer targeting, segmentation efforts, CRM systems, and lifetime value (LTV) models with insight on consumer financial capacity, needs and behaviors Deliver tailored product offers and bundles, based on estimated household financial attributes, to help improve acquisition, Average Revenue per User (ARPU), and retention Deepen customer engagement: right offer, right time, preferred channel Help reduce churn with long-term value and predictive models Measure campaign attribution and results to maximize ROI ACQUIRE Leverage a complete view of consumers' likely financial ability to spend on communications services to identify and target high-potential new customers GROW Make the right offer, to the right customer, at the right time, via the preferred channel RETAIN Proactively manage your customer-base to help expand subscriptions, deepen engagement, manage churn, build loyalty, and increase lifetime value Equifax for Marketing? Absolutely.

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