DDM - General & Digital

Digital Targeting Segments - WealthComplete

Segment your customers and prospects to optimize your marketing campaigns

Issue link: https://resources.datadrivenmarketing.equifax.com/i/882140

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WealthComplete Digital Exclusively for IXI Network Members Enhance your Online Targeting with Estimates of Consumer Wealth Financial services firms can now improve their digital marketing efforts by leveraging our leading asset estimate product online. Based on WealthComplete ® , our unparalleled measure to enhance offline targeting, WealthComplete Digital enables online marketers at financial institutions to target online visitors based on an estimate of consumers' household- level total asset wealth and total deposit wealth. It is available exclusively to IXI TM Network Member-Firms. Consumer Wealth: Optimized for Digital Marketing With estimates of visitors' wealth, financial services firms can tailor site and ad content for maximum relevance and impact. Using WealthComplete Digital, firms can: ■ Offer versioned ads and product offers to prospects and customers based on their likely asset or deposit investment potential ■ Create landing page optimization programs based on likely user wealth ■ Focus branding campaigns and loyalty efforts on consumers with high growth potential For example, financial services firms can set decision criteria to offer site visitors ads based on their estimated assets and deposits: KEY BENEFITS Target and communicate to consumers online more effectively by using household-level asset estimates Eliminate wasted ad spend by ensuring more ads are served to consumers that likely have the asset and deposit levels you seek Built on a foundation of anonymous, wealth data from our IXI Network WealthComplete Digital Shows Sample Versioned Ad Served High total invested assets The stock market is on the rise— it's time to reevaluate your portfolio Low total invested assets Generic branding message (or no ad served) High deposits Call us to open your new checking account now Low deposits Generic branding message (or no ad served)

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