DDM - General & Digital

Digital Targeting Segments - Credit

Segment your customers and prospects to optimize your marketing campaigns

Issue link: https://resources.datadrivenmarketing.equifax.com/i/882146

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Digital Targeting Segments Credit Finding the Right Audience Matters If you are marketing financial services online, then it is critical that you reach the most qualified audience for your services. Perhaps you are buying ad placements on sites that attract "affluent" consumers. Or, maybe you are relying on audience income estimates to target your best audience, hoping that estimated income is an effective proxy for consumers' total financial picture. But if your ideal target market includes consumers with specific credit propensities, you need a more refined targeting tool. Imagine if you could reach more customers likely to respond to a low APR credit card, or more of those likely to be ready to refinance and looking for a loan, or more of those likely to be attractive auto loan candidates. Our Credit Propensity Digital Targeting Segments Credit Propensity Digital Targeting Segments help marketers improve their online marketing efficiency by helping them to reach more qualified prospects based on specific likely credit tendencies*. Built on a foundation of anonymous, aggregated credit information from Equifax, Credit Propensity Digital Targeting Segments offer a means of marketing to consumer segments likely to have specific credit card, mortgage, auto credit, and student loan propensities. KEY BENEFITS Target consumers online more effectively by using estimated credit propensities Eliminate wasted ad spend by ensuring more ads are served to consumers that are likely to have the credit propensities you seek Built on a foundation of anonymous, aggregated data collected by Equifax

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