DDM - General & Digital

Digital Targeting Segments - Sports

Segment your customers and prospects to optimize your marketing campaigns

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CONTACT US Info.DDM@equifax.com 800-210-4323 equifax.com/DDM Copyright © 2017, Equifax Inc., Atlanta, Georgia. All rights reserved. Equifax, EFX, and Cohorts are registered trademarks of Equifax Inc. 17-1606 Sport Fans Targeting Segments Alpine Skiing Fans Households most likely to attend or watch Alpine Skiing races. Fishing Fans Households most likely to attend or watch competitive fishing tournaments. Golf Fans Households most likely to attend or watch professional golf tournaments. Horse Racing Fans Households most likely to attend or watch horse races. Professional Baseball Fans Households most likely to attend or watch professional baseball games. Professional Soccer Fans Households most likely to attend or watch professional soccer games. Professional Basketball Fans Households most likely to attend or watch professional basketball games. College Football Fans Households most likely to attend or watch men's college football games. College Men's Basketball Fans Households most likely to attend or watch men's college basketball games. Professional Football Fans Households most likely to attend or watch professional football games. Professional Hockey Fans Households most likely to attend or watch professional hockey games. International Summer Competition Fans Households most likely to attend or watch international summer competitions. Tennis Fans Households most likely to attend or watch professional tennis tournaments. International Winter Competition Fans Households most likely to attend or watch international winter competitions. Wrestling Fans Households most likely to attend or watch professional wrestling matches. Our Commitment to Privacy Protecting consumer privacy online is one of the core values of Equifax. Our Sport Fans Digital Targeting Segments are estimates of likely household characteristics built using anonymous, aggregated, neighborhood level data. Our digital products do not incorporate or reveal any personally identifiable information. Nor are these segments built using any data gathered about individuals' online behavior.

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