DDM - General & Digital

Digital Targeting Segments - Sports

Segment your customers and prospects to optimize your marketing campaigns

Issue link: https://resources.datadrivenmarketing.equifax.com/i/882152

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Digital Targeting Segments Sports Fans Reach Consumers Online by Propensity and Capacity As an online marketer, you know the importance of reaching the right audience with your ad campaigns. In fact, your success can rest on it. Whether you are a professional basketball team, a sports publisher, a sponsor of a league or team, or a sports memorabilia retailer, you need to be able to reach fans with specific sport interests and the likely capacity to consume certain types of products or services. Digital targeting segments from Equifax help online marketers market more efficiently to consumers with the specific behaviors, preferences or characteristics in their intended audience. We help marketers reach consumers likely to attend, watch, and follow certain types of sports and sporting events. Finding the Right Audience Matters Based on our Economic Cohorts ® consumer segmentation system, Sport Fans Propensity Digital Targeting Segments take into account both interest and capacity to buy. Our unique buying capacity insights are driven by the Economic Cohorts methodology, which differentiates consumers by industry-leading measures of household economics from Equifax first. By combining anonymous insights into estimated household income, spending and credit with demographics, buying behaviors and product preferences, the Sport Fans Targeting Segments offer a powerful tool for helping deliver the right message to the right audience. Our Sport Fans Digital Targeting Segments give sport entities and associated retailers the option of reaching households based on their likelihood to follow certain types of sports. KEY BENEFITS Reach consumers online more effectively by using estimated sports fan propensities Eliminate wasted ad spend by helping ensure more ads are served to consumers with the sports propensities you seek and the potential capacity to buy Built on a foundation of anonymous, aggregated data collected by Equifax

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