DDM - General & Digital

Digital Targeting Segments - Communications

Segment your customers and prospects to optimize your marketing campaigns

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Cable, Telecommunications, and Wireless Propensity Digital Targeting Segments Efficient Online Targeting For Voice, Video, and Data Providers As an online marketer, you know the importance of reaching the right audience with your ad campaigns. In fact, your success rests on it. In the highly competitive telecommunications space, you are actively seeking consumers with specific buying tendencies, a propensity, and the capacity to consume your products and services. Digital targeting segments from Equifax help online marketers market more efficiently to consumers with the specific behaviors, preferences, or characteristics in their target audience. We help marketers reach consumers likely to purchase a smartphone, sign up for a bundled offering with High Speed Internet and TV, or be looking for the best pre-paid wireless deal. Cable, Telecommunications, and Wireless Propensity Digital Targeting Segments Based on our Economic Cohorts ® consumer segmentation system, Cable, Telecommunications, and Wireless Propensity Digital Targeting Segments take into account both interest and capacity to buy. Our unique buying capacity insights are driven by the Economic Cohorts methodology, which differentiates consumers by our industry-leading measures of household economics first. By combining insights into estimated household income, spending and credit with demographics, buying behaviors and product preferences, the Targeting Segments offer a powerful tool for delivering the right message to the right audience. Our Cable, Telecommunications and Wireless Targeting Segments give communications companies the option of targeting households based on their likelihood to consume certain types of products in a variety of categories. KEY BENEFITS Target consumers online more effectively by using estimated communications propensities Eliminate wasted ad spend by ensuring more ads are served to consumers with the wireless, telecommunications, and cable propensities you seek, and the capacity to buy Built using anonymous, aggregated data collected by Equifax

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