DDM - Segmentation

Economic Cohorts brochure

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Economic Cohorts Segment Households by What Matters Most – a 360° View of Household Economics Economic Cohorts ® is a breakthrough household segmentation system that leverages our unique and proprietary household economic information to segment households by what matters most – a 360° view of households' likely economics, including a more accurate and complete picture of total income, total discretionary spending, and credit capacity and usage. Economic Cohorts is the first consumer segmentation system to provide marketers such a complete picture of the customer wallet in combination with all of the key demographic, behavioral and lifestyle attributes you expect from a first-class consumer segmentation system. Plus, Economic Cohorts is designed to meet the unique needs of your firm. Built on our theory of "Economic Relativity", Economic Cohorts is flexible enough to ensure that it addresses the specific needs of your marketing department. It offers unmatched ability to help your firm differentiate consumers, match offers with appropriate customers and prospects, and then deliver relevant, targeted marketing messages to the right households. By segmenting customers and prospects based on measures of household economics (income, ability to pay, spending, and credit capacity), as well as lifestage, demographics, urbanicity, and consumer behaviors, Economic Cohorts incorporates the vital visibility into a household's potential ability to spend that is generally missing from consumer segmentation products, hindering those products' performance. Economic Cohorts integrates with your own transactional data as well as all our other household-level economic marketing products. It is available in both an online and offline version. KEY BENEFITS Enables companies to identify top customer clusters, improve communications based on economic profiles,and target new clusters with desired economic potential and tendencies Applicable across multiple online and offline channels Leverages our unique and proprietary household economic information (income, ability to pay, spending, and credit capacity) Developed for use in non-FCRA applications across the customer lifecycle

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