DDM - Retail Trade

Retail Store Planning Use Case

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CONTACT US For more information: Info.DDM@equifax.com 800-210-4323 equifax.com/DDM Copyright © 2017, Equifax Inc., Atlanta, Georgia. All rights reserved. Equifax, EFX, Cohorts, CreditStyles, DSI, and Income360 are registered trademarks of Equifax Inc. Ability to Pay Index, Discretionary Spending Dollars, DS$, and Discretionary Spending Index are trademarks of Equifax Inc. 17-1607 In addition, since our digital targeting services are based on the same foundation data and clusters, retailers are able to seamlessly apply their cluster preferences to online, email and mobile marketing campaigns. Core Products Used by Retailers Economic Cohorts ® Household-level segmentation product Income360 ® Continuous household-based dollar estimate of income uncapped up to $2.0M Discretionary Spending Dollars TM (DS$ TM ) Continuous household-based dollar value estimate of discretionary spending uncapped up to $1.2M Discretionary Spending Index TM (DSI ® ) Continuous household-based estimated spending capacity score from 1 to 1000 Ability to Pay Index TM (ATP Index) Insights on households' estimated financial position by ranking households by likely economic capacity CreditStyles ® Pro Aggregated credit measures segmenting households and neighborhoods based on likely credit availability, needs, and usage Digital Solutions Enhance integrated, cross-channel marketing and reach more consumers that are likely to have desired financial characteristics For more information on our solutions for Retailers, view the Marketing Solutions for Retailers document. *Stated results are based on prior Equifax customer projects. Your results may vary based on actual customer data and situation. These materials and the products described herein were not developed or intended to be used for the extension of credit to any individual, nor may they be used for purposes of determining an individual's creditworthiness or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq.

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