DDM - Retail Trade

Marketing Solutions for Retail

Issue link: https://resources.datadrivenmarketing.equifax.com/i/883587

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Marketing Solutions for Retail New Financial Insights to Help Enhance Retail Customer Marketing and Communications Attracting high value customers and developing effective marketing programs to help drive business and maintain loyalty are ongoing challenges for retail marketers. Marketers need to be able to find more customers like their most loyal and to more efficiently market to them across multiple channels in a manner that takes into account consumers' shopping interests and estimated ability to spend on various products and services. To address these challenges, retailers need deeper insights about their customers. However, retailers are often hindered by customer databases which contain little insight on consumers' financial ability to spend, and that make it difficult to effectively segment and communicate with various target groups. In addition, retailers need new tools to better understand the financial and behavioral profile of consumers in markets where new locations are opening in order to help develop appropriate marketing promotions, as well as be able to better assess underperforming stores. Attract More of Your Ideal Customers Integrated marketing solutions from Equifax help retail marketing teams better identify and communicate with valuable customers that are likely to have the financial and behavioral characteristics that match a retailer's brand, products, and services. With our solutions, retail marketers can better: ■ ■ Identify and market to valuable consumers who are more likely to have the estimated financial ability and the propensity to purchase your offerings ■ ■ Enhance customer databases and models to help boost segmentation and inform target audience selection ■ ■ Understand the likely value of each customer and use that knowledge to help upsell products, develop relationships, and inform marketing efforts for promotions, loyalty programs, and house cards ■ ■ Link customer records and help get the right message to the right household via direct mail, email, digital ad targeting, mobile, addressable TV, and other channels ■ ■ Understand website traffic and personalize the consumer's journey on your website to better show them appropriate products and services based on their estimated nancial characteristics ■ ■ Analyze the profile of local consumers in a geographic market for new store openings KEY BENEFITS Reach high potential consumers that are more likely to have the desired financial capacity to purchase your merchandise and the propensity for your brand, products, and services Enhance segmentation efforts, CRM systems, and predictive models to better optimize shopper profiles using estimated consumer income and buying capacity as a key element Link customer records and execute omni-channel marketing efforts including direct mail, email, online, mobile, and addressable TV using insight on estimated consumer financial attributes Inform communications and advertising strategies for loyalty programs, new store openings, and special offers Solutions developed for marketing activities that do not include a firm offer of credit

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