DDM - Insurance

Marketing Solutions for Insurance

Issue link: https://resources.datadrivenmarketing.equifax.com/i/883608

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Acquire New Policy Holders and Identify High-potential Customers With more insurance options available to consumers than ever before, insurance providers must advance their efforts to identify optimal customers and efficiently market to them across multiple channels. However, insurance marketers are often hindered by customer databases which contain little insight on consumers' estimated financial assets and likely financial needs, making it more difficult to effectively segment and communicate with various target groups. In order to best sell their services, insurance providers can benefit from new insights to be able to quickly differentiate customers based on their likely insurance needs, financial position, and lifetime value. Attract, Grow, and Retain More of Your Ideal Customers with Financial Insights Integrated marketing solutions from Equifax help insurance providers link customer records, acquire new customers, improve campaign productivity, and create more tailored messages. Our solutions help marketing teams better identify valuable customers that are likely to have the financial profile and behavioral characteristics for your firm's insurance products and services. For example: ■ ■ Insurance marketers can enhance their income/life-stage segmentation systems with financial measures, including estimates of invested assets, income up to $2 million, and spending capacity, to better identify households that are more likely to have the desired financial profile for a range of policies from basic to premium. ■ ■ Omni-channel marketing efforts can be developed to identify and deliver tailored messages to those households that are more likely to have the financial ability and propensity for the acquisition, cross-sell, and upsell promotions you offer. Marketing Solutions for Insurance Providers KEY BENEFITS Enhance cross-sell and identify high-potential customers that are more likely to need, and can likely afford, additional insurance policies Link customer records and deepen customer engagement by transforming offline data for use in digital channels Augment segmentation, CRM systems, and predictive models to help optimize customer profiles using estimated assets, income, and discretionary spending capacity as key elements Execute omni-channel marketing efforts including direct mail, email, online, mobile, social, and addressable TV using insight on estimated household financial attributes Inform communications and advertising strategies for acquisition efforts and cross-sell offers

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