DDM - Energy

Marketing Solutions for Energy

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Marketing Solutions for Energy Marketers New Insights and Applications to Inform Energy Customer Marketing and Communications KEY BENEFITS Enhance energy communications with insight on estimated consumer financial capacity and target the right customers with the right rebates/programs Link customer records and enhance customer engagement by transforming offline data for use in email, web, mobile, and other digital channels Inform digital strategies by analyzing website visitors and display ad audiences based on estimated financial characteristics and help ensure online ads reach the optimal audience Improve targeting for green energy and rebate programs In today's world, customers are becoming more savvy, sophisticated and informed about their household energy consumption. With new and emerging technologies in "smart home" appliances and monitoring solutions, consumers now have greater insight into their household's energy consumption. Energy companies have a great opportunity to develop stronger relationships with their customers by tapping into this growing customer thirst for information by engaging in relevant and meaningful communications. Additionally, energy companies are under increasing pressure from their regulatory bodies to maintain positive relationships with their consumers. They need more robust insights to better manage day-to-day communications as well as anticipate the needs of their customers. Finally, energy industry marketers are faced with an increasing array of ways to incentivize customers to trade out energy inefficient appliances with rebate and conversion programs. Additionally, customers are finding ways to become more energy-efficient in their home to save money on their utility bills. In order to respond to these opportunities and better serve today's customer, energy companies need to understand and differentiate their customers' energy uses and their overall profile. Target the Right Customers Our integrated marketing solutions help energy companies link customer records, gain insight on households' estimated financial capacity and demographics, understand website traffic, and optimize digital strategies to ensure messages reach desired customers and prospects. With our solutions, energy companies can: ■ Enable more efficient communications by getting the right message to the right household via their preferred channel ■ Promote energy efficiency and green energy programs to the most appropriate, most responsive customer segments ■ Generate interest and/or growth in programs such as: – Home/appliance warranty solutions – Energy efficiency home audits – Low Income Home Energy Assistance Program – Electronic/paperless billing – Electronic vehicle applications

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