CONTACT US
cdm_inquiries@equifax.com
equifax.com/cudm
For more information on
NCTUE membership:
972-518-0019
nctue.com
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trademark of Equifax Inc. 17-127775
Integrated Data View
Driving Better Decision-Making with Deeper Insights
Visual Insights to Help Enhance Account Management,
Operations and Strategic Planning
Integrated Data View
TM
is a data centralization and visual reporting tool
that enables NCTUE
®
members to gain a deeper understanding of their
current subscriber profile, tenure and churn behavior at the lowest level
of geography. The flexible environment operates like a sandbox and can
provide additional insights when incorporating up to 15 Equifax Data
Dimension attributes, including credit, economic, property and more.
Better Understand the Key Characteristics of Your Current
and Churned Subscribers at the Lowest Level of Geography
(zip level or MSA)
Current Subscribers: Gauge and benchmark your current subscriber
profile (i.e., credit, economic capacity, demographic) compared to the
rest of the population within your geo-footprint
Churned Subscribers: Evaluate the profile of churned subscribers by
comparing their characteristics to the population within the geo-footprint
Solution Features:
■
Comprehensive suite of anonymous linked time-series NCTUE data
■
Configurable metrics provide insights into:
– Existing subscribers vs. non-subscribers
– Tenure (less than 2 years; 2-5 years; 5+ years)
– Churn behavior (voluntary vs. involuntary)
■
Easily accessible web portal with exportable reports to Excel or
flat file formats
■
Graphic-based insights are actionable and easy to understand
■
Periodic updates delivered based on desired frequency—quarterly,
semi-annually, annually
■
Option to upload up to 15 Equifax data dimensions attributes from
credit and marketing sources
■
Maintains a snapshot of the historical trends and the changes in
each use case
Available only to NCTUE members.
KEY BENEFITS
Understand key attributes to predict
and track customers
Profile, measure and track consumer
segments at the market, region and
footprint levels
Access a centralized data-centric
environment to improve strategic and
tactical planning
