DDM - General & Digital

Digital Segments Targeting Millennials

Segment your customers and prospects to optimize your marketing campaigns

Issue link: https://resources.datadrivenmarketing.equifax.com/i/886854

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Digital Segments for Targeting Millennials Reach More of the Millennials You Care About Digital marketing is fueled by data, and using the best data possible really matters when finding the right audience for your campaigns. This is particularly important when you're trying to reach the prized Millennial audience. Since Millennials are a diverse group, finding those with the potential interest in and financial capacity to pay for your products, services and solutions is key. This is where Digital Segments for Millennials from Equifax can help. We offer digital segments powered by industry exclusive consumer economic insights and lifestyle data, plus the ability to reach the vast majority of Millennials since our industry leading database covers more than 95 percent of U.S. adults. This unmatched coverage can help to substantially expand your reach — and your digital marketing performance. It's Easier than Ever to Target the Right Millennials Whether you're marketing brokerage services to Millennials with high assets, or retail banking services to Millennials with high incomes, or you simply want to reach them with your offers for new auto loans, Digital Segments for Millennials can help. And, integrating these Millennial segments into your campaigns is easy since they are available within the major advertising platforms you currently use. Deliver the Right Message to the Right Audience Digital Segments for Millennials are driven by our consumer segmentation system, which takes into account both projected interest and capacity to buy. The methodology differentiates consumers by Equifax industry-leading measures of household economics first to derive unique buying capacity insights. By combining insights into estimated household income, spending and credit with demographics, buying behaviors and product preferences, Digital Segments for Millennials offers a powerful tool for delivering the right message to the right audience. KEY BENEFITS Better target the right Millennials online by combining insights into estimated household income, spending and credit, along with demographics, buying behaviors and product preferences. Improve marketing performance and ROI by ensuring more relevant ads are served to more Millennials with the potential interest in and financial capacity to pay for your products, services and solutions. Protect consumer privacy by using anonymous, aggregated, neighborhood-level data that does not incorporate or reveal any personally identifiable information or data about online behaviors.

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