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Acquisition Leadership Strategies for Communications & Digital Media

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4 DATA AND ANALY TICS LEADERSHIP STRATEGIES THAT SET THE PACE IN THE CUSTOMER ACQUISITION RACE 7 Step 4: Give Your Pit Crew the Tools They Need for Advanced Analytics Efforts To mitigate risk and maintain a competitive advantage, a communications organization must set key requirements around its data and analytics strategy, asking such questions as: ¾ What do we need to help ensure our predictive analytics will support important (and expensive) marketing efforts and decisions? ¾ How can we recognize in-house data gaps and deficiencies? How can we best address those gaps? ¾ Will data and analytics enabled by a vendor align with our internal data governance, security and privacy mandates? Your in-house analytics team needs an insights provider that can address the specific complexity of the communications landscape, one with a strong record of working successfully with other communications organizations. An experienced third-party vendor can help liberate your analytics team and your organization so you can focus on what really matters: turning your data assets into a major competitive edge. An experienced insights provider can help liberate both your analytics team and your organization so you can focus on the actions that really matter. 7

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