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Acquisition Leadership Strategies for Communications & Digital Media

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4 DATA AND ANALY TICS LEADERSHIP STRATEGIES THAT SET THE PACE IN THE CUSTOMER ACQUISITION RACE 8 Data-driven Marketing from Equifax: The Powerful Engine that Propels You to the Victory Lap Equifax can help give your marketing and analytics organizations a clearer path to a data-driven competitive advantage. We bring together: ¾ Direct-measured consumer economic data; ¾ Cutting-edge tools such as Equifax Ignite™ Marketplace and Equifax Ignite Direct; ¾ A deep understanding of the industry's competitive, consumer and technology challenges; and ¾ The capability to help unleash valuable insights locked within your customer data. Once your data sources have been assessed, selected and prepared, we can link your data with our own, and then apply our tools and insights to help get the answers you need — consistently, reliably, with predictive power and enviable outcomes. Get the edge on your competitors with Equifax by your side. Visit us today at equifax.com/DDM. Copyright © 2017, Equifax Inc., Atlanta, Georgia. All rights reserved. Equifax and EFX are registered trademarks and Ignite is a trademark of Equifax Inc. All other registered marks, service marks, and trademarks listed are the property of their respective owners. CONTACT US TODAY For more information: 1-800-685-5000 equifax.com/DDM Insights That Drive Marketing

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