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DDM - Better Digital Advertising Through Data - eBook

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- 14 - Equifax has grown from a consumer credit company into a leading global provider of insights. We leverage our unique household economic data, innovative analytics, technology and expertise to power decision-making and drive better business outcomes across our clients' enterprises. For the next step in data-driven marketing enablement solutions that help you drive profitable growth — rely on a trusted partner. Rely on Equifax. Foundation of measured assets Most solutions that offer financial insights on U.S. consumers rely primarily on survey- or census-based data. Instead of relying on these same sources, our insights are based on about $20 trillion in anonymous, aggregated measured consumer assets collected from leading financial services firms. This Direct-Measured TM data represents over 45 percent of all U.S. consumer invested assets, and overcomes some of the accuracy, reliability, coverage and granularity limitations of survey-based data. Equifax. Data-driven marketing for real world results.

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