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DDM - Better Digital Advertising Through Data - eBook

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Copyright © 2020, Equifax Inc., Atlanta, Georgia. All rights reserved. Cohorts, Equifax, EFX, and Income360 are registered trademarks of Equifax Inc. Economic Spectrum, IXI and Direct-Measured are trademarks of Equifax Inc. FICO is a registered trademark of Fair Isaac Corporation. 20-105368 800.210.4323 • info.ddm@equifax.com • equifax.com/DDM Produc ts discussed herein were not developed or intended to be taken into consideration as a fac tor in establishing or determining an individual's eligibilit y for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Repor ting Ac t, 15 U.S.C. § 1681 et seq. Produc ts herein neither contain nor reveal any personally identifiable information. Wealth Small Business Assets Online Interest Investments Business to Business Auto Financial Cohorts ® Income Communications Retail Banking Discretionary Spending Sports Financial Durability Ability to Pay Travel and Leisure Financial Mobility Economic Cohorts ® Restaurant Insurance Economic Spectrum TM Millennials Mortgage Aggregated FICO ® Credit Card Retail Student Loan Credit Card Spending Propensities PreciseTarget Product Taste Audiences with Discretionary Spending Dollars Digital Targeting Segments Equifax Digital Targeting Segments enable marketers to better deliver the right message to the desired target audience online based on consumers' likely financial and economic profiles, interests and behaviors. Explore our Digital Targeting Segments

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