Making smart use of data
Online advertisers have more options than ever before when
it comes to delivering their message. The proliferation of sites,
channels, tactics, platforms, and even devices, provides plenty of
touch points for reaching a consumer, but increases the complexity
of hitting the right consumers — those that are interested in an offer
and qualified to act.
One of the biggest areas of growth in the world of advertising is in
data, which can be used to learn more about existing customers,
target potential customers, and even find new ones. The use of
data can simplify the difficulty in reaching consumers across devices
and different kinds of media. It can eliminate wasted ad spend, and
help a marketer better understand their success and alter their
marketing strategy in real-time to achieve the best results.
Read more to learn how marketers can make smarter use of
advanced data, analytics and technology to deliver a higher return
on their online ad campaigns.
