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Equifax - Better Digital Advertising Through Data eBook

Issue link: https://resources.datadrivenmarketing.equifax.com/i/920276

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Making smart use of data Online advertisers have more options than ever before when it comes to delivering their message. The proliferation of sites, channels, tactics, platforms, and even devices, provides plenty of touch points for reaching a consumer, but increases the complexity of hitting the right consumers — those that are interested in an offer and qualified to act. One of the biggest areas of growth in the world of advertising is in data, which can be used to learn more about existing customers, target potential customers, and even find new ones. The use of data can simplify the difficulty in reaching consumers across devices and different kinds of media. It can eliminate wasted ad spend, and help a marketer better understand their success and alter their marketing strategy in real-time to achieve the best results. Read more to learn how marketers can make smarter use of advanced data, analytics and technology to deliver a higher return on their online ad campaigns.

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