Copyright © 2020, Equifax Inc., Atlanta, Georgia. All rights reserved. Cohorts, Equifax, EFX, and Income360 are registered trademarks
of Equifax Inc. Economic Spectrum, IXI and Direct-Measured are trademarks of Equifax Inc. FICO is a registered trademark of Fair Isaac
Corporation. 20-105368
800.210.4323 • info.ddm@equifax.com • equifax.com/DDM
Produc ts discussed herein were not developed or intended to be taken into consideration as a fac tor in
establishing or determining an individual's eligibilit y for personal credit, insurance, or employment, or for any
other purpose contemplated under the Fair Credit Repor ting Ac t, 15 U.S.C. § 1681 et seq. Produc ts herein neither
contain nor reveal any personally identifiable information.
Wealth
Small Business Assets
Online Interest
Investments
Business to Business
Auto
Financial Cohorts
®
Income
Communications
Retail Banking
Discretionary Spending
Sports
Financial Durability
Ability to Pay
Travel and Leisure
Financial Mobility
Economic Cohorts
®
Restaurant
Insurance
Economic Spectrum
TM
Millennials
Mortgage
Aggregated
FICO
®
Credit Card
Retail
Student Loan
Credit Card Spending
Propensities
PreciseTarget Product Taste
Audiences with Discretionary
Spending Dollars
Digital Targeting Segments
Equifax Digital Targeting Segments enable marketers to better
deliver the right message to the desired target audience online
based on consumers' likely financial and economic profiles, interests
and behaviors.
Explore our
Digital Targeting
Segments
