DDM - General & Digital

Closed-Loop Attribution

Segment your customers and prospects to optimize your marketing campaigns

Issue link: https://resources.datadrivenmarketing.equifax.com/i/920720

Contents of this Issue


Page 0 of 2

Closed-Loop Attribution Measure the Impact of Your Digital Marketing Marketers need to connect their digital ad spend to their bottom line. Our proprietary Closed-Loop Attribution measurement solution allows marketers to measure – in a repeatable and turnkey manner – the impact that omni-channel campaigns have on company-specific metrics and revenue, whether the 'conversion' was done online or offline. Assess the Metrics that Matter Most Digital media is often heralded for being the most-measurable medium, because brands can monitor and quantify campaign activity, counting the total impressions, clicks, page views, etc. But those metrics don't tell the whole story. Rather than counting clicks and impressions, closed-loop attribution enables advertisers to measure the metrics that matter most – namely, strategic and bottom line goals. KEY BENEFIT Measure and maximize return on ad spend (ROAS) by leveraging our industry relationships, comprehensive coverage, and segmentation and modeling expertise to assess your omni-channel campaigns Sample Metrics ■ ■ Number of new customers ■ ■ Incremental purchases online and in stores ■ ■ Applications, approvals, non-approvals ■ ■ Deposit/asset gathering ■ ■ Effectiveness of marketing messages or channels Closed-Loop Attribution Measures the Impact to Your Business Addressable TV Websites Display Ads E-Mail ABC Inc. Mobile App Mobile

Articles in this issue

view archives of DDM - General & Digital - Closed-Loop Attribution