DDM - General & Digital

The Foundation of IXI Data

Segment your customers and prospects to optimize your marketing campaigns

Issue link: https://resources.datadrivenmarketing.equifax.com/i/920996

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IXI Network Includes leading financial services firms: ■ Retail banks ■ Full service and discount brokers ■ Mutual fund groups ■ Insurance firms ■ Credit unions Data Submission and Standardization Member-firms submit anonymous asset and sales data at least 2 times per year: ■ Position, account classification, geographic (ZIP+4), distribution channel ■ We standardize, aggregate and classify this Direct- Measured™ data Direct-measured Financial Assets Database: ~$19 Trillion Direct-Measured financial assets databases: ■ ~$19 trillion in consumer liquid assets (about 47% of all assets); ■ ~$2 trillion in small business assets Project to Entire Market: ~$40 Trillion We project the direct-measured database to represent the total liquid financial assets held by all U.S. households — about $40 trillion ■ Asset estimates available at HH level Additional Data Added to Better Represent HH Wallet We add additional data to enhance base products: ■ Total income estimates ■ Discretionary spending estimates ■ Measures of aggregated credit usage ■ Demographics, attitudes, behaviors Foundation of IXI Data Solutions Financial and Economic Insights for Every U.S. Household For over 20 years, we have leveraged IXI TM data-based solutions to help the nation's leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management. This solution suite enables marketing, sales, and analytics teams to differentiate and target consumer households based on measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. The Unique IXI Data Foundation: Direct-Measured Assets Through our exclusive network of more than 95 leading financial institutions, we directly measure about $19 trillion in anonymous U.S. consumer assets and investments, representing over 47 percent of all U.S. consumer invested assets. We utilize our patented process to collect and classify anonymous consumer asset data and then combine it with additional proprietary measures of income, discretionary spending, and credit to provide a more complete picture of households' financial and economic positions. Our proprietary database is the engine that drives the most effective customer targeting, segmentation and market tracking solutions available today. KEY BENEFITS The IXI Network is a unique, unified, anonymous database of invested and deposited consumer assets Our direct-measured financial assets database represents over 47% of the nation's consumer assets The IXI Network includes leading financial services firms

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