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Insights that Drive Marketing - Data-driven Marketing capabilities from Equifax

  • Drive Retail Segmentation with Economic Insights

    Drive Retail Segmentation with Economic Insights

    Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.

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  • 5 Audience Segments You Should Use This Holiday Season

    5 Audience Segments You Should Use This Holiday Season

    Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.

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  • Auto email acquisition campaign beats KPI goals

    Auto email acquisition campaign beats KPI goals

    Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.

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  • Enhance Prescreen campaigns with email

    Enhance Prescreen campaigns with email

    Turn to Equifax for personalized, targeted email campaigns for Prescreen

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  •  5 Online Audiences to Reach in Time for Back-to-School Season

    5 Online Audiences to Reach in Time for Back-to-School Season

    Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.

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  • Top 5 Digital Audiences Ready for Summer Fun

    Top 5 Digital Audiences Ready for Summer Fun

    Find your potential digital target audience just in time for summer.

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  • 4 Household Finance Trends Influenced by the COVID-19 Pandemic

    4 Household Finance Trends Influenced by the COVID-19 Pandemic

    Using data from the 2021 edition of the Equifax Wealth Trends report, we break down four common assumptions about the pandemic’s effect on household finances and explore whether they’re fact or fictio

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  • Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Follow Up a Prescreen Direct Mail Campaign with Email

    Follow Up a Prescreen Direct Mail Campaign with Email

    Financial institutions turn to Equifax for personalized and targeted email campaigns.

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    Financial insights, like consumer financial durability, can help you see important differences between consumers.

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  • 5 Audience Segments to use during Tax Season

    5 Audience Segments to use during Tax Season

    Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.

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  • Unlimited-use Digital targeting Segments bring your offline campaigns to life online

    Unlimited-use Digital targeting Segments bring your offline campaigns to life online

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  • Extend your targeting online with financial and economic insights

    Extend your targeting online with financial and economic insights

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  • Four Tips to Grow Banking Revenue at Brokerage Firms

    Four Tips to Grow Banking Revenue at Brokerage Firms

    Brokerage firms seeking to grow and generate new revenue streams can look towards differentiated financial data to help promote banking and lending products to high-potential audiences.

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  • Spotlight on 2020 Holiday Shopping and Discretionary Spending

    Spotlight on 2020 Holiday Shopping and Discretionary Spending

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  • Five Steps to Take Your Lending Business Online

    Five Steps to Take Your Lending Business Online

    Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.

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  • Current US Wealth Landscape - Wealth Trends 2019

    Current US Wealth Landscape - Wealth Trends 2019

    Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since the recession and how they are invested.

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  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

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  • Wealth by Lifestage - Wealth Trends 2019

    Wealth by Lifestage - Wealth Trends 2019

    Equifax study Wealth Trends 2019 has shed light on how the different lifestages of US consumers affect investing.

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  • Shopping and Discretionary Spending - Digital Segments

    Shopping and Discretionary Spending - Digital Segments

    Use our digital targeting segments to help improve online targeting for back-to-school campaigns.

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