Infographics
Insights that Drive Marketing - Data-driven Marketing capabilities from Equifax
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ReadDrive Retail Segmentation with Economic Insights
Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.
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Read5 Audience Segments You Should Use This Holiday Season
Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.
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ReadAuto email acquisition campaign beats KPI goals
Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.
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ReadEnhance Prescreen campaigns with email
Turn to Equifax for personalized, targeted email campaigns for Prescreen
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Read5 Online Audiences to Reach in Time for Back-to-School Season
Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.
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ReadTop 5 Digital Audiences Ready for Summer Fun
Find your potential digital target audience just in time for summer.
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Read4 Household Finance Trends Influenced by the COVID-19 Pandemic
Using data from the 2021 edition of the Equifax Wealth Trends report, we break down four common assumptions about the pandemic’s effect on household finances and explore whether they’re fact or fictio
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ReadTop 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day
Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.
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ReadFollow Up a Prescreen Direct Mail Campaign with Email
Financial institutions turn to Equifax for personalized and targeted email campaigns.
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ReadUnderstanding Consumer Financial Durability
Financial insights, like consumer financial durability, can help you see important differences between consumers.
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Read5 Audience Segments to use during Tax Season
Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.
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ReadUnlimited-use Digital targeting Segments bring your offline campaigns to life online
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ReadExtend your targeting online with financial and economic insights
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ReadFour Tips to Grow Banking Revenue at Brokerage Firms
Brokerage firms seeking to grow and generate new revenue streams can look towards differentiated financial data to help promote banking and lending products to high-potential audiences.
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ReadSpotlight on 2020 Holiday Shopping and Discretionary Spending
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ReadFive Steps to Take Your Lending Business Online
Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.
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ReadCurrent US Wealth Landscape - Wealth Trends 2019
Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since the recession and how they are invested.
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ReadFive Tips to Advance your Digital Credit Marketing
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ReadWealth by Lifestage - Wealth Trends 2019
Equifax study Wealth Trends 2019 has shed light on how the different lifestages of US consumers affect investing.
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ReadShopping and Discretionary Spending - Digital Segments
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
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